Social Media Wiki

Everything you need to know about social media marketing!

Paywall: What is it? Earn money with views, models, calculation example

Here you will learn quickly and simply what a paywall is, how it works and why it is used by many online publishers and media companies. We explain the different types of paywalls, their advantages and disadvantages and show you how this model compares to other monetization strategies such as subscriptions, pay-per-view (PPV) or advertising […]

Pay-per-view (PPV): Simply explained

in Help, Wiki/by S_kinski

Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]

Crowdfunding: what is it? 4 types of funding for your project

in Help, Wiki/by S_kinski

What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]

Employer Branding: What is it? Strong and positive employer brands

in Wiki/by S_kinski

Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]

Head Hunter: What is it? Find specialists and managers

in Wiki/by S_kinski

A headhunter is a person or company that searches for talented professionals on behalf of companies to fill open positions. Headhunters search specifically for candidates with certain skills and experience that are relevant to the job. Often in industries where good employees are worth a lot, for example, e-commerce staff recruiting. Specialized in certain industries […]

HR Human Resources: What is it? The HR department

in Wiki/by S_kinski

HR (human resources), or human resources, refers to the department of a company that deals with the management of employees and their concerns. The HR department is usually responsible for coordinating the hiring, training and development of employees, maintaining personnel files and ensuring compliance with labor laws and regulations. Tasks of an HR department The […]

Recruiting: What is it? Steps in personnel marketing

in Wiki/by S_kinski

Recruiting refers to the process of attracting and selecting candidates for open positions in a company. The goal of recruiting is to find and hire qualified candidates to meet the company’s job requirements. Recruiting process: steps The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates […]

Net Promotor Score (NPS): How satisfied are your customers? Calculation, advantages & criticism

in Wiki/by Caren

The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]

Call to Action (CTA): More than just a button

in Wiki/by Caren

The term Call to Action (CTA) means “call to action” and calls for interaction between the company and the customer through some kind of “button” or similar. The goal is for customers to recognize and execute the call to action. Examples of calls to action are “buy now” and “download now”. Psychological background A call-to-action […]

Costs per Lead (CPL): Calculation, Meaning & Application Areas

in Wiki/by Caren

Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]

Shitstorm – Definition & Tips

in Wiki/by Caren

Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]

Web 3.0: The Future of the Internet – Definition, Concept & Advantages and Disadvantages

in Social News, Wiki/by Caren

Web 3.0 is still a vision, but defines an evolutionary stage of the Internet that follows Web 1.0 and Web 2.0. Web 3.0 exists on the basis of blockchain technology. The use of blockchain technology and the potential for decentralized data storage create a democratic Internet that is designed and controlled by users and takes […]