Website & Online Shop<

Bloggers are made with WordPress – 9 Steps for Fashion Blogger & Co.

Blogging is increasingly exciting: for people, for companies, for people in public life – or those who want to become one. I often give workshops for my own fashion and fashion bloggers in the network. A very up-to-date one on the basics is here, slim & elegantly summarized in 9 steps. After that you’ll know […]

15+ WordPress plugins! Free for better content, SEO, Spam & Co.

40 million websites are based on WordPress. WordPress plugins are indispensable for webmasters, bloggers, self-employed and companies. In the following article I will introduce you to the ten best free plugins you should use when you start your own media project on the Internet. The list is specifically designed for small businesses, self-employed and bloggers. […]

Install WordPress yourself – That’s how it works! Filezilla, SQL and setup

The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let’s just go ahead and step by step. Summary: All steps of the installation How to install your content management […]

Content Marketing: 7 steps to success – strategy, SEO, content generation

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]

WooCommerce – Set product variants: Variable products, categories & Co.

Last week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]

Online shop with WooCommerce – Set up the system, set up payment & get started

As a rule, I tend to deal with e-commerce on the margins. Mostly it is projects in which I deal with media around e-commerce, from brochure design to website. Currently I am also working on a new project myself. Since I was looking for tips and found mainly English instructions, I thought a German, simple […]

Conversion Boost via Modal Box

Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client’s website plays an important role in customer retention and acquisition. It should be optimized – in other words, we want to increase the conversion (‘registration’) of the […]