Social News

All about social media.

Content Ideation: Generating Ideas – Techniques

Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation. What is content ideation all about? In the first step of content creation, ideas and relevant topics for […]

Unique Selling Proposition (USP): The importance of unique selling propositions – definition, guidance & examples.

in Wiki/by Caren

Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]

Creating valuable content: more than just advertising – relevance, guidance & features

in Help/by Caren

Relevant content – More than just advertising, what does that mean? Content creation means creating content that is tailored to the target audience. Valuable content is created that is accessible to everyone for free on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in […]

Pay per Lead (PPL): Billing Model – Definition, Function and Advantages and Disadvantages

in Wiki/by Caren

Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]

Modash: Social Media & TikTok – Monitoring, Analysis, Reporting

in TikTok/by S_kinski

Modash is a tool that allows companies to analyze their content on TikTok. It offers many features for analyzing content on TikTok. These include real-time video playback, capturing images and links in comments, and analyzing clicks and interactions on content. Modash is a helpful tool for companies looking to expand their business on TikTok. It […]

Virtual Reality (VR): Definition, Factors & Function

in Wiki/by Caren

Virtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]

Small and medium-sized enterprises (SMEs): What is it? Definition & Meaning in Marketing

in Wiki/by S_kinski

Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]

Sales increase: what is it? Definition & Meaning in Marketing

in Wiki/by S_kinski

Increasing sales – In marketing, constantly increasing sales is an important measure to improve the success of one’s own business or customers. In doing so, they try to increase sales with the help of targeted marketing tactics and campaigns. Many companies start by creating and solidifying awareness of their product or brand. Perfect for this […]