E-Commerce News
Alongside social media marketing, search engine optimization (SEO) is a key topic in e-commerce and businesses of all kinds. Get to know various aspects here, not only social marketing such as Pinterest or Instagram Shopping, but also Google Ads and remote native ads.
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KI product photos: store, e-commerce, product photography with tools
in AI, E-Commerce, Tutorial/by S_kinskiAI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2025 we will be at a point where […]
Midjourney: AI images for marketing and content production
in AI, E-Commerce, Tools/by S_kinskiAI images have long been an integral part of digital marketing. Midjourney provides marketers with a tool that creates professional visuals from simple prompts. Whether for social media, blogs or e-commerce – Midjourney brings speed, variety and creative freedom to content production and delivers better results than ChatGPT image generation, for example. Thumbnails and blog […]
Google search results with AI: News! Gemini is coming – Will SEOs & agencies soon be out of a job?
in E-Commerce, SEO & SEA/by S_kinskiOMG! The time has come! You’ll soon get Google search results with AI from Google’s Gemini. This morning, this video washed into my timeline, published by Google, tonight, breaking news. With Google’s decision to put artificial intelligence at the top of search results, e-commerce is facing a crucial challenge. Online stores must prepare for a […]
Backlinks for beginners: building links (link building) for reach
in E-Commerce, SEO & SEA/by S_kinskiBacklinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
Remarketing: 6 good reasons for the advertising strategy + infographics
in Ads, E-Commerce, Marketing/by S_kinskiQuickly explained – remarketing (also known as re-targeting) is a targeted marketing strategy that aims to reach potential customers who have already shown interest in a product or service but have not yet converted. Perfect for your e-commerce ads. By retargeting this audience with targeted ads on different platforms, companies can increase conversion rates and […]
A/B testing in marketing: power for social ads, Google Ads & landing pages
in E-Commerce, Marketing/by S_kinskiA/B test: What is it and how can it reduce your advertising costs? Reducing advertising costs can be so easy with the right strategy and tools. In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven means of achieving this goal is the […]
TikTok Shop vs Instagram Shop: differences, advantages, disadvantages
in E-Commerce, Instagram, TikTok/by S_kinskiTikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]
TikTok Shop: Marketing, product, reach – Create now? First mover advantage!
in E-Commerce, Social News, TikTok/by S_kinskiTikTok Shop – In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. In this article, we take a […]