Blogger & Influencer Marketing Blog

Influencer Income: How Much Influencer Really Earn?

How much does Influencer actually earn with a posting? This statistics from the Influencer Calculator shows the average worldwide income of Influencers or Bloggers with 1 million fans. The costs and prices depend on the personalities behind the blogs

Influencer Categories: Classification of marketing types with formula + info graphics

How are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of […]

Influencer Pricing: How much is my Instagram account worth?

Influencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]

Influencer Marketing #5: Quality and quantity of bloggers and interaction

How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]

Blogger and Influencer Events: How it works

Blogger & Influencer Events worldwide are taking place more and more frequently in recent months and years. Whether Hong Kon Fashion Week, whether perfume or modem magazine, events with Instagram and Youtube stars

Influencer Marketing #6: Briefing, Forecasting, Contacting and Monitoring

Before we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]