Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t replace all the work, but it speeds up the process enormously and makes video formats accessible to everyone. Ready for AI videos? Let’s go! Are you looking for a very, very good marketing agency? Write to us or give us a call: Contact.
Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.
First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K
The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.
Planning remains crucial
AI is no substitute for strategy
Clearly define goals
Important: You can see my own projects here, which I can talk and write about freely.
Video planning: What are you planning?
Was willst du kommunizieren und wie?
Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.
An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.
For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.
It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.
The best tools for reels and videos?
Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?
With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.
The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.
Combining the right tools
Plan visual processes in advance
Quality comes from preparation
Example: Short explainer video with 20k views
Example: Explain infographics
Example: Info-Tainment “Before and after effect”
Explainer videos and long formats
Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.
AI is also suitable for long videos
Less production effort
High content density possible
Example 1: Infographic (from above) also available as a long version for more information.
Example 2: Video for website, explanation of the main menu.
Video planning for 1 year
In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.
Month production vs. days with AI
Experience + AI = speed
Scalable annual plan possible
Content nach Keyword Plan (YouTube SEO)
Own video avatars: That’s me!
AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!
Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.
Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.
And very important: recycle content
It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.
Avatar saves production time
Can be used multiple times
Ideal for content recycling
Here is an example of mine:
AI videos as a game changer? Yes. Yes. And yes!
AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.
Short formats for reach
Explanatory videos for depth
Avatars for efficiency
Insight! Vibe coding with AI
Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!
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