Shortcuts – This tutorial covers all important keyboard shortcuts and combinations for Photoshop. My tip for all Photoshop beginners is to try to work as little as possible with the mouse and as much as possible with the keyboard. Many have learned 10-finger typing at school or themselves. Of course it takes a little time […]
Designing realistic looking shadows is not easy, especially for beginners. Photoshop offers several options for shading objects. First, we always need a single object that has enough space around the edges. In the tutorial: Cropping with masks I will show you how to cropping objects with Photoshop. The tutorial video is coming soon, the complete […]
Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]
Print promotional materials! The small 1×1 for companies and startups. Many companies have their advertising materials professionally created in an advertising agency or by a designer they trust. But often you don’t need a reprint of your own promotional materials until a few years later. Maybe the designer is no longer in the same city […]
What do influencers cost? Exclusively and free of charge for selected press representatives and bloggers, the Influencer Price Calculator is now available! Viral content is worth its weight in gold. But how do you generate interest? Now free for renowned media to embed in articles. Millions of young people are promoting on their channels. Learn […]
Today we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processesare new, the entire recommendation marketing has taken a new place in the marketing […]
Software support and social media tools are essential for online marketers. They help manage day-to-day tasks, especially the ones that take up a lot of time and can be organized through smart planning ahead. Whether it’s content, influencer search, or even the bots so many have mentioned. We take a look at three important social […]
The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]
SEO is there to make the websites of companies popular. Because only if a website is visible in the search results of Google and Co., searchers become potential customers. Therefore, the website must a) market outstanding content and b) achieve maximum traffic – and for this SEO optimizes the search results so that the placement […]
How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
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