Marketing KPIs – Calculate for free with our 10 KPI tools! Want to really understand the success of your marketing efforts? Then you should familiarize yourself with the most important KPIs. Whether you’re running a website, doing social media marketing, or pursuing other marketing strategies, understanding and using relevant KPIs (key performance indicators) will allow […]
More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
More and more companies finally want to take off on the fastest growing social media platform TikTok. No wonder: The advertising prices on TikTok are up to 7x cheaper compared to Meta and the target group with a user base of more than 1.5 billion people is huge. But many companies are overwhelmed and look […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
Testimonial – You want to increase your conversion rate (“closing rate”, “sales rate”)? How about using referral marketing as a strategy, more precisely testimonials. Here’s a little insight into the marketing concept behind it (recommendation, trust, sales increase) with practical examples. Testimonial in advertising: recommendation marketing A testimonial is a positive description, endorsement or recommendation […]
TikTok Advertising for Business – TikTok is a social media platform that is especially popular among young people. The entertaining and short videos are an ideal way to pass the time. For companies, TikTok Ads offers the opportunity to address their target group directly. By targeting campaigns, companies can ensure that their message reaches the […]
TikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that allows TikTok videos to go viral. How does this algorithm work? Quite simply, through the interaction of TikTok users. When a user shares or likes a video, that video is similarly shared with […]
Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.