HR Marketing Tasks: For successful employer branding

HR marketing tasks – HR marketing is an essential part of human resource management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to increase the attractiveness of your company. Read on to learn more about how you can strengthen your employer branding through targeted measures.

The most important HR marketing tasks at a glance

HR marketing is one of the most important tasks in human resources management. In this context, the respective employees are mainly concerned with strategies aimed at attracting and retaining qualified employees. To give you a deeper look into this topic, we present the most important HR marketing tasks in this article.

The right measures: How to increase the attractiveness of your company through HR marketing

What are the HR marketing tasks?

The area of HR is basically divided into the areas of internal and external personnel marketing. In the following, we would like to go into more detail about the tasks that the respective areas take on and how you can also implement them in your company. You can do this with your own resources or with the services of an HR marketing agency.

What are the tasks of internal personnel marketing?

Internal personnel marketing focuses primarily on employees already working for the company. Various measures in this context are intended to increase employee retention. The goal of internal personnel marketing is to improve the working atmosphere, prevent resignations and increase the overall productivity in the company. Below you will find some useful tips that will help you achieve this goal.

The most important tasks in internal personnel marketing at a glance

• Company pension plan
• Vacation and Christmas bonus
• Target achievement bonuses
• Company car
• Team building events
• Thirteenth salary
• Sabbatical
• Success bonuses
• Supplementary insurances
• Remote work

What are the tasks of external personnel marketing?

External personnel marketing is primarily concerned with attracting new talent and the company’s external image. Various strategies can be used to achieve this goal. In the following, we would like to present you with some useful tips on how to bring your external personnel marketing forward in order to attract the right employees for your team.

The most important tasks in external personnel marketing at a glance

• Active sourcing
• Social Media Marketing
• Career sites
• Career portals
• Job postings
• Talent Pool Building
• University Lectures
• University Recruiting
• Websites blog
• YouTube channel

In addition to the HR marketing tasks described above, there are numerous other ways in which you can increase the attractiveness of your company. At the beginning, however, it is of course important that you focus on task areas that add the most value to your company. In this context, you should avoid working on too many areas at the same moment.

Which HR marketing tasks are the most important?

This question cannot be answered unequivocally. The most important thing is that you focus on the tasks that fit your current needs. If you want to attract young employees, for example, you should focus on digital platforms such as LinkedIn or Instagram and engage in active sourcing to attract new talent.

However, if your focus is on retaining current employees, then you should focus on internal HR marketing tasks, such as developing attractive incentive models or other measures that can significantly increase employee satisfaction.

Conclusion: Increase the attractiveness of your company

With well-executed HR marketing tasks you increase the attractiveness of your company permanently!

In this article, we have presented various HR marketing tasks that will help you to increase your employer branding. If you do not have sufficient resources in one of the respective areas or if you lack the necessary knowledge, then there is always the option of using the services of an HR marketing agency.

✔️	Learning
✔️	HR marketing is an important part of human resource management.
✔️	There are internal and external HR marketing tasks.
✔️	Internal HR marketing tasks increase employee retention.
✔️	External HR marketing tasks are used to attract new talent.
✔️	There are various HR marketing measures that companies can implement.
✔️	The selection of the right measures depends on the needs of the company.
✔️	Incentive models and active sourcing can help attract talent.
✔️	Social media marketing and career pages can improve the company’s external image.
✔️	University recruiting and university presentations can facilitate access to young talent.
✔️	Companies should focus on a few HR marketing tasks that add the most value.
✔️	If companies successfully conduct HR marketing, they can sustainably increase the attractiveness of the company.
✔️	HR marketing agencies can help companies with the implementation.
	There are no universal HR marketing tasks that are equally important for all companies.

5 HR Marketing Ideas

As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help to improve your company’s image and increase its attractiveness as an employer. In this article, we present five useful HR marketing ideas that you can use to put your company in the spotlight and attract top talent.

Read on to learn how targeted measures can give you a tangible edge in the employee market.

• 5 HR Marketing Ideas