A shortage of skilled workers and empty order books at the same time—for many B2B service providers and small and medium-sized enterprises, this is no longer a vision of the future, but a bitter reality. LinkedIn offers a strategic lever here that is still massively underestimated by most SMEs: the platform reaches not only potential […]
The job market has undergone a fundamental transformation: Qualified professionals no longer actively apply for job postings; instead, they must be targeted directly. For small and medium-sized enterprises, this means that traditional “post-and-pray” strategies are no longer sufficient—anyone who wants to attract the best talent today must take the initiative themselves. Active sourcing is no […]
Qualified specialists are becoming scarcer, the competition for talent tougher: over 70 percent of candidates use social media to find out about potential employers before submitting an application. Those who only conduct recruitment marketing via traditional job boards are losing the battle for the best minds. In this article, you will learn how to systematically […]
HR marketing tasks – HR marketing is an essential part of human resource management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to […]
Recruiting agency – The search for qualified employees can become a major challenge for companies. In this day and age of increasing digitalization, the Internet offers numerous opportunities to attract potential employees. In this context, recruiting agencies are playing an increasingly important role, as they offer holistic support in the area of employee recruitment. In […]
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