Tag Archive for: HR Marketing

Recruiting marketing: Attracting talent via social media

Qualified specialists are becoming scarcer, the competition for talent tougher: over 70 percent of candidates use social media to find out about potential employers before submitting an application. Those who only conduct recruitment marketing via traditional job boards are losing the battle for the best minds. In this article, you will learn how to systematically […]

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Job Posting SEO: Google for Jobs, Schema.org, and Job Posting Optimization

Anyone who posts job listings and relies exclusively on paid job portals is leaving money on the table—and missing out on significant organic reach. Google for Jobs provides companies that mark up their listings correctly with prominent visibility directly in search results—for free and with measurable results. Why Google for Jobs Is Crucial for Recruiting […]

WhatsApp Recruiting: Reach Out to Candidates, Respond Quickly, and Hire

Open positions cost companies money every day—not because there are no candidates available, but because communication is too slow. WhatsApp recruiting bridges this gap: With an open rate of up to 95% and an average response time of less than 90 minutes, it transforms the traditional application process into a real conversation. Why WhatsApp Works […]

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Apprentice Recruitment: Apprenticeship Marketing, Social Media, and Reaching Gen Z

Unfilled apprenticeship positions cost companies money—and the problem is getting worse every year. Traditional job postings on job portals simply no longer reach Generation Z: They don’t scroll through StepStone; they scroll through TikTok. Anyone who wants to attract apprentices in 2024 and beyond must have a presence where the target audience actually spends their […]

HR Marketing Tasks: For successful employer branding

HR marketing tasks – HR marketing is an essential part of human resource management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to […]

HR marketing ideas: 5 creative examples for your company

HR Marketing Ideas – As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help improve your company’s image and increase its attractiveness as an employer. […]