Tag Archive for: Employer Branding

Mann in Werbeagentur schaltet Meta-Ads-Recruiting-Kampagne auf Facebook

Meta Ads Recruiting: Job Postings, Targeting, and Social Recruiting

Job openings remain unfilled for months, traditional job portals barely yield any qualified applications—and the competition for skilled workers shows no signs of letting up. For HR managers at medium-sized companies, it’s no longer a question of whether they need to tap into new recruiting channels, but only a matter of how quickly. Facebook and […]

PR-Agentur-Team bespricht Krisenmanagement-Strategie im Büro

Employer Branding for SMEs: Employer Brand, Attracting and Retaining Employees

A shortage of skilled workers, tight budgets, and direct competition with major brands: For HR managers at small and medium-sized enterprises, recruiting employees has long since become a matter of survival. Today, companies without a clear employer brand lose qualified candidates to large corporations—not because the salary is lower, but because they lack a strong […]

Unternehmens-Team erarbeitet Employer-Branding-Strategie im Meeting

Candidate Experience: Optimizing the Application Process, Recruiting & Talent

Many medium-sized companies lose qualified candidates not because they lack appeal as employers—but because their application process is simply too slow, too unclear, or too impersonal. A poor candidate experience costs money: talented candidates dropping out, negative reviews on Kununu, and a growing shortage of skilled workers are the direct consequences. Anyone who wants to […]

Social-Media-Agentur-Team entwickelt TikTok-SEO-Strategie am Laptop

LinkedIn Recruiting: Attracting Talent, Generating B2B Leads, and Driving Growth

A shortage of skilled workers and empty order books at the same time—for many B2B service providers and small and medium-sized enterprises, this is no longer a vision of the future, but a bitter reality. LinkedIn offers a strategic lever here that is still massively underestimated by most SMEs: the platform reaches not only potential […]

Recruiting marketing: Attracting talent via social media

Qualified specialists are becoming scarcer, the competition for talent tougher: over 70 percent of candidates use social media to find out about potential employers before submitting an application. Those who only conduct recruitment marketing via traditional job boards are losing the battle for the best minds. In this article, you will learn how to systematically […]

Cost Per Hire: Calculation, Benchmarks, and Strategies for Reduction

Cost-per-hire is one of the most important metrics in recruiting. It shows how much a company spends on average to fill a new position—and makes recruiting efficiency comparable, measurable, and thus optimizable. If you don’t know your cost per hire, you lack a basis for making strategic recruiting decisions. What is the cost per hire? […]

WhatsApp Recruiting: Reach Out to Candidates, Respond Quickly, and Hire

Open positions cost companies money every day—not because there are no candidates available, but because communication is too slow. WhatsApp recruiting bridges this gap: With an open rate of up to 95% and an average response time of less than 90 minutes, it transforms the traditional application process into a real conversation. Why WhatsApp Works […]

Bild vom sozialen Netzwerk Instagram

Apprentice Recruitment: Apprenticeship Marketing, Social Media, and Reaching Gen Z

Unfilled apprenticeship positions cost companies money—and the problem is getting worse every year. Traditional job postings on job portals simply no longer reach Generation Z: They don’t scroll through StepStone; they scroll through TikTok. Anyone who wants to attract apprentices in 2024 and beyond must have a presence where the target audience actually spends their […]

Optimize your LinkedIn Company Page: More reach and leads

Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]

Employer branding agency: tasks, campaigns, costs

Employer Branding Agency – Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding? In this article, we will give you a comprehensive overview of the […]