Qualified specialists are becoming scarcer, the competition for talent tougher: over 70 percent of candidates use social media to find out about potential employers before submitting an application. Those who only conduct recruitment marketing via traditional job boards are losing the battle for the best minds. In this article, you will learn how to systematically […]
Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]
Employer Branding Agency – Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding? In this article, we will give you a comprehensive overview of the […]
HR marketing tasks – HR marketing is an essential part of human resource management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to […]
HR Marketing Ideas – As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help improve your company’s image and increase its attractiveness as an employer. […]
Recruiting agency – The search for qualified employees can become a major challenge for companies. In this day and age of increasing digitalization, the Internet offers numerous opportunities to attract potential employees. In this context, recruiting agencies are playing an increasingly important role, as they offer holistic support in the area of employee recruitment. In […]
Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]
For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
LinkedIn, the headhunter network LinkedIn is one of the classic career networks. Here you can shine above all with a detailed company profile. Show other companies and managing directors where your specific strengths lie or what you have to offer. LinkedIn Link The LinkedIn website
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average of the last 12 months. Survey after consultation – online, by telephone or on site.