User-Generated Content – Social Media Agency

Social Proof: Definition, Types, and Impact in Marketing

What social proof means as a psychological marketing concept, what types of social proof exist, and why it significantly lowers the purchase hesitation your audience feels.

Shared Media: Definition, Meaning and Strategy in the PESO Model

in Marketing/by Stephan M. Czaja

Im PESO-Modell ist Shared Media die am stärksten unterschätzte Säule: Sie entsteht nicht direkt durch Unternehmen, sondern durch das Verhalten der eigenen Zielgruppe, wenn Inhalte geteilt, kommentiert oder weiterverbreitet werden. Genau darin liegen sowohl die Chance als auch die Schwierigkeit dieser Kategorie, denn Unternehmen können die Verbreitung anstoßen, aber nicht endgültig kontrollieren, sobald ein Inhalt […]

UGC Content Marketing: Strategically Leveraging User-Generated Content for Brands

in Influencer, Social Media/by Stephan M. Czaja

According to studies, user-generated content (UGC) converts 29% better than traditional brand content. The reason is simple: People trust people—not brands. Those who use UGC strategically reduce production costs while increasing advertising effectiveness. What is UGC, and why is it so valuable? User-generated content refers to all content created by customers, users, or creators about […]

User Generated Content by Creator & Influencer: “Let content be created”.

in Influencer/by Stephan M. Czaja

We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands […]

Social media marketing: 4 success factors for your company

in Fortgeschrittene, Social Media/by Laura

Why is social media marketing successful? More importantly, how do you become successful as a company on social media? This week we will take a closer look at [text appears incomplete]e goals and strategies for profitable social media marketing. For [text appears incomplete]ose who are starting out or already have a small social media presence, […]

Content Marketing: 7 steps to success – strategy, SEO, content generation

in E-Commerce, Marketing/by Laura

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]