All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]
YouTube marketing – video form nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]
Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]
Influencer Marketing – Wow! Wirklich? Das Wort Influencer ist keine moderne Erfindung des Marketings, sondern ein seit Jahrtausenden funktionierendes Geschäftsmodell, auch bekannt als “Empfehlungsmarketing”. Eine Empfehlung bedeutet, dass Menschen
Strong social media concepts rarely include only a network or a social media strategy. What makes them so special is a perfect mix of different operational and strategic considerations for optimization. The first step always deals with the brand and its identity. Here, special emphasis is placed on the emotions and messages that your social […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.