The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There chronologically always further and/or new data blocks, […]
Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]
The business relationship between companies is referred to as business-to-business, or B2B for short. The short form is used more often because of the fast way of speaking. Meaning & Usage B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two […]
Twitter takeover – Last week we reported in Social Media Newsthat Elon Musk is pursuing a big plan to buy the social network Twitter. Yesterday evening it was then so far, at 21:50 clock the message went over all news tickers: Elon Musk buys Twitter. Musk’s Twitter acquisition: the news Anyone who followed American television, […]
Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but especially about the “Metaverse”, more about that in a moment. The branding is no longer to be “just” about Facebook. After all, so much more belongs to the […]
Social media marketing for tax accountants – advertising on Facebook, content for Instagram, explainer videos for YouTube, where do you actually start? Similar to social media marketing for banking and finance, understanding taxes, whether tax accountants for businesses or individuals, is critical to the success of social media campaigns. Community, channel, advertising, learn about social […]
Foursquare is a social media platform that offers different locations or places for evaluation. Users who are then looking for a restaurant or for Coworking in Cologne, for example, will quickly find an answer in the Foursquare app. Foursquare hearthis never made the real breakthrough, although some locations have used the service to trust most […]
A Facebook group is an open or closed community of Facebook users. Each user can create his own account. When users have a particular concern or topic that is of interest to different people and not just a private message between two people, groups are formed. A group can be very small, e.g. the Tennisverein […]
Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]
In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.