TikTok is the fastest growing social media platform of all time, which is why more and more companies want to get started on TikTok. No wonder: The advertising costs are up to 7x cheaper compared to other platforms like Instagram or Facebook. What’s more, it’s no longer just teenagers who are represented on the platform: […]
Meta’s messaging app Threads could become serious competition for Twitter. Several factors could cause Threads to cause problems for Twitter. Elon Musk, the owner of Twitter, has struggled with bad PR in the past, while Meta has built a strong network of advertisers and made profits. Additionally, the direct Instagram login on Threads allows for […]
A TikTok Ads agency is an agency that specializes in creating and placing ads on TikTok. TikTok is the fastest growing social media platform in the world – therefore, more and more companies want to profitably place their brand on TikTok. The platform now has more than 3.3 billion downloads worldwide. A professional agency helps […]
Marketing KPIs – Calculate for free with our 10 KPI tools! Want to really understand the success of your marketing efforts? Then you should familiarize yourself with the most important KPIs. Whether you’re running a website, doing social media marketing, or pursuing other marketing strategies, understanding and using relevant KPIs (key performance indicators) will allow […]
More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
More and more companies finally want to take off on the fastest growing social media platform TikTok. No wonder: The advertising prices on TikTok are up to 7x cheaper compared to Meta and the target group with a user base of more than 1.5 billion people is huge. But many companies are overwhelmed and look […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
Testimonial – You want to increase your conversion rate (“closing rate”, “sales rate”)? How about using referral marketing as a strategy, more precisely testimonials. Here’s a little insight into the marketing concept behind it (recommendation, trust, sales increase) with practical examples. Testimonial in advertising: recommendation marketing A testimonial is a positive description, endorsement or recommendation […]
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