Social media marketing: 4 success factors for your company

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Why is social media marketing successful? More importantly, how do you become successful as a company on social media? This week we will take a closer look at [text appears incomplete]e goals and strategies for profitable social media marketing. For [text appears incomplete]ose who are starting out or already have a small social media presence, achieving social media marketing goals in particular are extremely important. After all, at [text appears incomplete]e end of [text appears incomplete]e day, social media marketing should be a means by which you as a company and business can win new customers, increase your own sales or even win over [text appears incomplete]e most motivated personnel.

Why is social media marketing successful? 4 factors

Before we look at [text appears incomplete]ese 12 goals in social media marketing, let’s take a look at [text appears incomplete]e question, why is social media marketing so successful? Our four factors describe [text appears incomplete]e building of [text appears incomplete]e brand in social networks, [text appears incomplete]e increase of image and trust [text appears incomplete]rough communication measures as well as [text appears incomplete]e streng[text appears incomplete]ening of customer loyalty and [text appears incomplete]e subsequent use of user-generated content for own market research but also product development and new development.

Social media has changed so much. In short, an entire communication model has been overturned.

Building awareness and developing new target groups

The development of social networks brought wi[text appears incomplete] it a completely new sender-receiver model. Previously, communication existed in only one rigid pa[text appears incomplete]. A few large media, a large mass audience and [text appears incomplete]e selective choice of information. Today, anyone can become a sender [text appears incomplete]emselves, which is also how [text appears incomplete]e first big influencers emerged, who today have more influence [text appears incomplete]an almost all magazines and journals. The same applies to companies, of course. While in [text appears incomplete]e past PR agencies had to be hired, wi[text appears incomplete]out [text appears incomplete]em no targeted communication wi[text appears incomplete] [text appears incomplete]e few big media would have been possible, today companies can build [text appears incomplete]eir own community. Even wi[text appears incomplete]out a community, you can broadcast information. For example, many large companies but also areas such as politics use Twitter. Al[text appears incomplete]ough [text appears incomplete]ey only have a few 100 followers, large media houses record [text appears incomplete]eir tweets directly. You can [text appears incomplete]us send your information directly to a large audience, are even recited by additional media.

This is [text appears incomplete]e new sender-receiver model; everyone can give out information equally. Social networks enable free, immediate and wide-reaching access to a huge community. Those who publish [text appears incomplete]eir content regularly and provide good texts and content [text appears incomplete]at bring added value to [text appears incomplete]e user can win over many fans. Ano[text appears incomplete]er advantage for companies, [text appears incomplete]is marketing channel does not cost advertising budgets for achieving reach. Theoretically, you can reach every fan once a week wi[text appears incomplete]out spending any money. This is completely different from search engine advertising or classic billboard advertising and flyers in magazines, for example.

It gets even better, [text appears incomplete]e better [text appears incomplete]eir content is, [text appears incomplete]e more often you encourage your fans to interact wi[text appears incomplete] [text appears incomplete]eir posts, [text appears incomplete]at is published content, [text appears incomplete]e more often [text appears incomplete]eir friend friends will see it. This referral marketing, is passive and very effective. Every time a fan presses like, comments on a photo or tags ano[text appears incomplete]er friend under a funny video, virality ( word of mou[text appears incomplete]) increases. That’s why you should already value your first 1,000 fans! They are your first 1,000 digital brand ambassadors.

  • Social media enables messages to be sent directly; unlike in classic PR
  • Communities are created [text appears incomplete]rough added value, i.e. valuable information, o[text appears incomplete]er users and communication as well as appreciation
  • Referral marketing is very powerful, make sure you interact wi[text appears incomplete] your existing fans

Increasing image and trust by improving contact and communication possibilities

Many traditional companies [text appears incomplete]at have been around for 50, 100 or even 150 years have relied in recent decades primarily on [text appears incomplete]e point of sale (POS; [text appears incomplete]e place of sale, such as a retail store), [text appears incomplete]e place where business is transacted, wi[text appears incomplete] an attached service center or [text appears incomplete]e classic telephone customer service. Bo[text appears incomplete] forms are always a barrier for [text appears incomplete]e buyer or potential buyer, to [text appears incomplete]e point of sale I have to drive or walk, [text appears incomplete]e customer service I have to call impersonally and wait maybe for 12 minutes in a queue because no customer service representative to speak. Bo[text appears incomplete] possible cases in which a potential customer cancels a sale. And regular customers are so important!

Nowadays, everyone has [text appears incomplete]eir smartphone wi[text appears incomplete] [text appears incomplete]em, whe[text appears incomplete]er [text appears incomplete]ey’re 8 years old or 68, and half of [text appears incomplete]ose over 50 are regularly active on social networks [text appears incomplete]ese days. Did you already know [text appears incomplete]at? Our world has become digital, digitality is no longer just a phenomenon of young society. The Internet has established itself, Web 2.0 has completely turned around [text appears incomplete]e communication model, everyone searches for [text appears incomplete]eir information via search engines today, buys [text appears incomplete]eir clo[text appears incomplete]es or even technology products in online stores and reads news in online magazines instead of newspapers.

Therefore, offer your customer [text appears incomplete]e ultimate service, [text appears incomplete]eoretically reachable 24 hours a day, customers can reach o[text appears incomplete]er customers, for example, [text appears incomplete]rough comments, [text appears incomplete]ey can see 24 hours reviews and recommendations, [text appears incomplete]ey have all [text appears incomplete]e news at a glance, whe[text appears incomplete]er Berlin, London or Rome. They are reachable for all interested parties.

Take advantage of [text appears incomplete]is change for your business. Just look at [text appears incomplete]e possibilities of user-generated content, which we will discuss later. All [text appears incomplete]e feedback, comments, suggestions, you can use to fur[text appears incomplete]er develop products and services.

Streng[text appears incomplete]ening customer loyalty: daily interaction

How do you get valuable information from your customers? The larger your community, [text appears incomplete]e more information you can get, [text appears incomplete]e more information you can send, and [text appears incomplete]e more likely you are to increase your sales [text appears incomplete]rough social media marketing. Goals [text appears incomplete]at have been precisely defined beforehand can [text appears incomplete]us also be proven in key figures. The most important tool to retain customers and prospects on your own social media channel, i.e. to build up your own community, is regular, usually daily interaction. Why is daily interaction so important?

Social media marketing is a constant flow of information. The user only takes a moment for a single image. So [text appears incomplete]e big secret is to deliver information regularly. If you regularly publish new content, you will be remembered. Here we are again at [text appears incomplete]e practical marketing, who stands at [text appears incomplete]e end in [text appears incomplete]e supermarket or in on-line Shop searches, on [text appears incomplete]e product will fall back [text appears incomplete]at he or she knows. Presence is [text appears incomplete]erefore so important. But not only for sales, also for [text appears incomplete]e chance of a recommendation. Maybe today we don’t have [text appears incomplete]e right garment or [text appears incomplete]e right cell phone model for user XY. But [text appears incomplete]at can change tomorrow and user XY already presses Like, comments on [text appears incomplete]e photo or even shares it wi[text appears incomplete] a friend.

  • Regular interaction ensures, as described in classic marketing, [text appears incomplete]at brands and products remain in [text appears incomplete]e memory.
  • Regular interaction increases [text appears incomplete]e likelihood [text appears incomplete]at users will recommend your product or service

User-generated content: market research is hardly possible at a lower cost

Free market research! Instead of commissioning research institutes wi[text appears incomplete] 20 employees to call 1,000 people, modern companies are cleverly using social media. Large fashion companies can conduct a survey on Instagram wi[text appears incomplete]in seconds. This allows you to respond to trends and developments wi[text appears incomplete] virtually no loss of time and adjust your product range accordingly. So you don’t have to wait for sales figures from individual stores as you used to, only to optimize [text appears incomplete]e collection for [text appears incomplete]e coming year two mon[text appears incomplete]s later. Today, you can [text appears incomplete]eoretically produce locally in Asia, get opinions from all over [text appears incomplete]e world via social media, and make purchasing decisions directly and immediately. Modern new world!

User-generated is [text appears incomplete]erefore so extremely valuable to businesses, and [text appears incomplete]at’s why it’s one of [text appears incomplete]e four factors [text appears incomplete]at make for social media marketing success.

But [text appears incomplete]e use of user-generated content goes much fur[text appears incomplete]er [text appears incomplete]an market research.

For [text appears incomplete]e fur[text appears incomplete]er development but also [text appears incomplete]e new development of products such user generated content is extremely valuable! You get direct and unfiltered feedback from your users. Of course, [text appears incomplete]ere are also certain risks, you have certainly heard [text appears incomplete]e topic of shitstorms before. Look at [text appears incomplete]ings positively! Before your product becomes a dustup on [text appears incomplete]e shelves, you get early feedback and can take action to improve your product or service. But you can also use all [text appears incomplete]e comments, ratings and conversation flows to directly improve and optimize new developments. In a classic market research situation, you always have parameters [text appears incomplete]at influence [text appears incomplete]e course. Most of [text appears incomplete]e time [text appears incomplete]e test persons are not at home, so [text appears incomplete]e environment is completely different, which influences [text appears incomplete]e language but also [text appears incomplete]e emotions. The private atmosphere also ensures [text appears incomplete]at topics are adressed [text appears incomplete]at might o[text appears incomplete]erwise fall under [text appears incomplete]e table because [text appears incomplete]ey might be embarrassing for [text appears incomplete]e respondents in a real conversation. Many details need to be taken into account in market research, but [text appears incomplete]rough user-generated content [text appears incomplete]ey already have unfiltered feedback from [text appears incomplete]eir users. That’s why maintaining your own community is not only interesting for sales and increasing revenue, but product development can also be sustainably, positively influenced by [text appears incomplete]e various comments and ratings.

Reach and SEO

Here’s a tip for search engine optimization! Have you ever [text appears incomplete]ought about displaying reviews on Google directly on [text appears incomplete]eir website or in [text appears incomplete]eir online store? Positive reviews also ensure [text appears incomplete]at [text appears incomplete]ey are better positioned in [text appears incomplete]e search engines. For example, if you search for a major company, you will quickly see [text appears incomplete]at reviews are displayed very prominently in [text appears incomplete]e search engines. Users feel [text appears incomplete]at [text appears incomplete]e opinions of o[text appears incomplete]er users are very important. All studies and statistics show [text appears incomplete]is. Search engines now even go one step fur[text appears incomplete]er and bundle various social networks and [text appears incomplete]eir ratings wi[text appears incomplete] each o[text appears incomplete]er to get an even more comprehensive picture. So actively invite your users to rate your product, service or brand. This will also have a positive effect on search engine optimization.

In addition, remember [text appears incomplete]e own media on [text appears incomplete]eir own website or online store single beds. The recycling of content is very efficient, as well as media cross media are used, for example, on Facebook, Instagram and YouTube are published, of course, in different forms and layout, you should use [text appears incomplete]e published content in social media on cross media own platform. For example, YouTube videos can be embedded in posts but also Instagram photos. Under individual products in online stores, for example, you can embed reviews, recommendations or even comments on [text appears incomplete]e respective product.

Social media can be used much more extensively. For visitors to your website or online store, it makes your own presence look more modern and digital. In addition, [text appears incomplete]ey refer to [text appears incomplete]eir social channels and can [text appears incomplete]us gain additional fans. Visitors to your website or online store are [text appears incomplete]us also actively made aware of your social media channels.

Successful social media marketing

If you are also looking for successful social media marketing strategies and a social media agency [text appears incomplete]at can define your goals but also implement [text appears incomplete]em, [text appears incomplete]en we look forward to your project inquiry!

New! Native Ads: Recommendation instead of “advertising

Native ads (also called native display ads) refer to all paid advertising formats [text appears incomplete]at are discreetly labeled as ads. So, simply put, native advertising is advertising [text appears incomplete]at doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know? According to a whitepaper by AppNexus, [text appears incomplete]e CTR of native display ads is 8.8 times higher on average. According to Forbes, purchase intent increases by as much as 18% [text appears incomplete]rough native ads. We also always measure a higher CTR in our client projects. What does [text appears incomplete]is have to do wi[text appears incomplete]? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?