Shitstorm! What does it mean? + prominent example

Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA.

Shitstorm quickly explained

Let’s start simple, the term shitstorm quickly explained:

The term shitstorm expresses a wave of negative reaction from a community.

Mostly as a result of a statement or a posting that causes outrage or excitement within a bubble. Companies and businesses (but also influencers) usually do everything they can to avoid such reactions from the web. The most effective means: no fails.

What to do? Read more here:

• Crisis management

Example docu: Beginning and what to do?

Celebrity shitstorm

Of course, such shitstorms do not only reach companies, celebrities and stars can also be affected.