My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview

How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln Fanradio. A little insight, backstage with the cell phone!

Behind the Scenes: Video “How to radio advertising”

Short video, below you will find the tips to read + bonus tip!

Marketing tips: What social ads and radio spots have in common

A radio spot is like an advertisement on social media: It has to generate immediate attention and convey a clear message. These three principles from online marketing have helped me with this:

1. brand dropping: constant presence

In social ads, you often see the brand name several times – on the radio, it needs to be repeated audibly. Our spot mentions “CannaZen” several times to anchor it in the minds of listeners.

2. communication of benefits: state clear benefits

Listeners want to know quickly why they should be interested in a product. That’s why we mention the advantages right at the beginning: “Fast as an FC counterattack, safe as a Jonas Hector kick.”

Do you already know CannaZen?

Fast like an FC counterattack. As sure as a Jonas Hector kick.
CannaZen delivers medicinal cannabis to your home in just 48 hours. You have to try it!

Order online now at CannaZen.de with delivery in just 48 hours.
Click on CannaZen.de. Exactly, CannaZen.de.

3rd bonus tip: Clear call-to-action

Every good advertisement ends with a directcall-to-action. This is particularly important for radio commercials because there is no visual element. We therefore clearly say: “You have to test this!” and “Click on CannaZen.de. That’s right, CannaZen.de.” That’s how the website sticks.

20 seconds Yeeeeeah!

A short commercial has to catch the ear. A strong introduction, targeted repetition and clear benefits ensure that the message sticks. If you advertise yourself – whether online or on the radio – remember: the first few seconds are crucial! And never forget a clear call-to-action.