Kickstarter Examples – If you’re looking to launch a Kickstarter campaign, it’s helpful to learn from successful examples. Here you’ll find some best practices and inspiring examples of campaigns that have achieved great results. Back to: Kickstarter.
Did you know? Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 supporters. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands. That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.
Kickstarter campaign with “Office For Men” perfume
Jeremy Fragrance asked the community for €25,000
In the end it was 780,149 euros from 5,955 supporters
Pebble Time was one of the most successful Kickstarter campaigns of all time. Not only did they create an innovative smartwatch, but they also built a passionate community. Key to success:
Clear product presentation with convincing features
Regular updates and communication with the community
Provision of rewards for early supporters
3. exploding kittens – the card game that explodes
Exploding Kittens, a humorous card game, became popular through a creative campaign. The creators used humor and fun to capture the attention of the Kickstarter community. Key to Success:
Unique and entertaining campaign approach
Rewards with exclusive playing cards
Interaction with the community via comments and updates
4. oculus rift – virtual reality for all
Oculus Rift has revolutionized the world of virtual reality. The campaign showed the potential of the technology and raised millions of dollars. Key to success:
Compelling video that conveys the vision
Participation of celebrities and experts
Demonstration of the prototype and technology
5. reading rainbow – education for children
Reading Rainbow is an example of how crowdfunding can be used for educational purposes. The campaign aimed to make educational materials more accessible to children. Key to success:
Strong message and social impact
Participation of celebrities and ambassadors
Transparency in the use of funds
6. potato salad – a joke that went viral
The “Potato Salad” campaign started as a joke, but went viral and attracted a large number of backers. Although humorous, it shows how viral trends can be leveraged on Kickstarter. Key to Success:
Unique and humorous approach
Communication with the community and gratitude
Providing simple and affordable rewards
7. The Coolest Cooler – More than just a cool box
The Coolest Cooler is an example of how an everyday item with innovative features can become a hit on Kickstarter. Key to success:
Compelling video highlighting the benefits
Clear communication of the functions
Early delivery and customer service
Kickstarter campaign: crowdsourcing to fund your (influencer) brand
Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.
Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:
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