Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. I also take a clear classification and talk about what real (!) reach influencers have on the social network Instagram. So that companies that start with influencer marketing have an honest and comprehensive overview.

Relevance
5-10k are micro
10-100k
100k+ can become idols
1M+ Stars

Advantages Influencer Marketing

The advantages of influencer marketing are obvious and have already been clearly highlighted in the last sections. Influencer marketing not only has a significantly lower CPM, i.e. thousand-contact price, which is used as a general comparison factor for campaigns in the media industry. Influencer marketing enables honest referral marketing on a whole new level. The first big companies and international firms are testing the first campaigns, influencer marketing is still new for many! Yet there is already a lot of expertise and also many best practice examples that show how successful influencer marketing can be as a method and strategy for marketing.

Advantages of the method of marketing through bloggers

Desired target group
Influencer marketing is credible
High ranges
Promising success

Purchase decision by age group

50% – 14-19 years
33% – 20-29 years
24% – 30-39 years
10% – 40-49 years
7% – 50-59 years or 3% 60 years +

Risks of the strategy

Offensive advertising does not work
Dizziness with range

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