Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look at the insights of Facebook. Advertisements are very precisely controllable, especially in the Power Editor.
Let’s take a look at our Facebook Agency strategy. How do you plan the successful launch of your own Facebook channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Facebook. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Facebook? How often do you post? How do you produce content for Facebook? How do you get in contact with bloggers and agencies? We take a look at Facebook from A-Z: How to Build an Facebook Channel!
Interested in an Facebook Workshop with Social Media One? Our Facebook expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Facebook Workshop.
Definition, Audience and Destination Definition for Facebook
At the start of the training, we talk about knowledge, experience and your previous brand strategy.
Company
Network analysis
Target
Target definition
Matrix – Company / Network / Target group
Social media manager (capacities)
Definition for SM
Facebook
Network, App and Statistics for Business
In the second part we take a basic look at Facebook. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.
Network
Target
User Interface
Statistics
Post
Videos
Market and Competition
Competition Analysis and Best Practice
What are other industries doing and what are your direct competitors doing? After the check you know the success factors.
Commerce / E-Commerce
Campaigns best practice marketing
Campaigns best practice in your industry
Competitive analysis
Audience
Combine Audience and Enterprise Analysis
Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.
Target group analysis
Matrix – Who are we / who are you?
Conclusion
Content Objective
Content
Content Marketing for Facebook: That’s how it works
Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.
Content that works
Value
Matrix content
Analyze media content / partners
Analyze Media Content Internally
Matrix Media
Make Media
Content Planning
Forecasting
Content Production
What Media Content can we provide for Facebook?
Technical possibilities
Financial Opportunities
Human resources
Team Integration
Then it’s about value added for users:
Include users
Value
SEO as a subject scout
Contests
…
Then we’ll see how existing media can be linked to our Facebook Facebook network:
How do you actually advertise products and services on Facebook?
The Basics
Account
User Interface Power Editor
Campaign creation
Campaign Settings
Split Testing
Evaluation
Measuring success:
Ads and Tracking for Online Shop
Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Facebook?
Pixel creation
Pixel Integration
Campaign Vote
Costs
Estimate
The detailed planning and strategy for the Facebook Afubau comes right after the workshop!
Facebook Workshop
Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Facebook. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!
Facebook Basic Training for Employees and Social Media Managers
Workshop topic: Creative Session + System for Facebook
Workshop / Brainstorming: 2 x 2h
Number of persons: 3-20 persons
Result:
Strategy Development
Know How
Facebook Advanced Workshop for Employees and Social Media Manager
Workshop topic: Creative Session + System for Facebook + Insights
Workshop / Brainstorming: 1 x 2h
Number of persons: max. 3 persons
Result:
Strategy Development
Content Model
Know How
Advertising or Blogger / Influencer Relations
Contact & Social Media Expert
Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!
Building Facebook Channel: The Strategy for Social Media Managers
In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!
Definition, Audience and Destination Definition for Facebook
Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:
Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.
Network Analysis
Online Shop
Social Network Presence
B2B Marketing
B2C Marketing
POS Marketing
Define target group
Your customers
New customers in SM
Goal Definition and Benefits
Keyfacts – what do we want to achieve?
Brand presence
Brand fans
New customers
Matrix – Company / Network / Target Group
Summary of all findings
Social Media Manager in the Enterprise
Previous knowledge in SM
Experience in Software
Image editing in software
Marketing Message Definition (Core Message)
There are many products that …<
but we are the only ones ...
There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
integration of Advocates / Bloggers / Customers
What makes Facebook / Synergies with your own values
Joie de vivre, self-affirmation, inspiration, etc.
Audience on Facebook
Who can we achieve with ours?
App and Desktop Interface
What do I need to know
Statistics and Evaluation
How do I read statistics
Post
What makes a post?
Market and Competition
Commerce / E-Commerce
Products that work
Campaigns Best Practice Marketing
Topics that work
Campaigns Best Practice Food
Content that works
Competitive Analysis
Brands that work
Target audience
Audience Analysis
Demographics
Matrix – Who are we / who are you?
Combination of your company and Facebook
Conclusion
Combination of all knowledge
Content Objective
Which goals do we derive?<
Which values do we derive?
What content is required / can we deliver?
How often do we send messages?
How do we organize SM everyday life?
How do we organize media production / third-party content?
How extensive is space / time and area for production?
Content and Content
Content that works
Insights from competition and competition
Value
More than ‘just’ standard
What are the problems of our followers?
What needs do you have?
Which topics can we serve apart from ours?
Matrix Contents
What can we deliver?
Analyze media content PR / Partner
Analyze media content internally
Matrix media self – production
Link to House / PR / Partner
Create media with Camera and Photoshop
Photos and collages / equal to “Content Production”
Content Planning for Facebook
Excel spreadsheet
Cross media
Advance planning of postings
Content Production
Depending on the need for self-production of video and photo material
Photography
Planning
Equipment
Background
Decoration
Accessories
If you do not want to produce your own postings, we can help you as an agency with our photo and video production.
Team Integration of Employees
Fair
Sale
Stories
Include User
Generate added value for fans
Polls
Training
POS
Trade show / Preview and review
Quicktipps for everyday life
Tips from the expert
Customer tips
SEO as Themes and Trend Scout
Trends
Current topics
Evergreens
Competitions +
User in stories
Crossmedia and Campaign
POS / Social link
Best practice
Own ideas
Packages
Linking online shop / Social
Best practice
Own ideas
Packages
Linking influencer / Social
Best practice
Own ideas
Packages
Software tools for Social Media Manager
Advance planning of postings
Using Hootsuite
Automatic Likes for non-organic push
Minimum likes for releases and pubications
Social Bots simply explained
Setting
Targeting
Comment spinning
Advertising
This is about the targeted switching of advertising to returning visitors and new visitors or fans.
Advertising on Facebook
Advertising Account Basics
Facebook Advertising Account
Advertising account Sign up for Facebook
Must be logged in first + Advertising account activation
User Interface Power Editor
Facebook’s Power Editor Basics
Campaign Creation in the Power Editor
Planning the campaign
Create the campaign
Campaign Settings for Split Testing
Playout
Look-a-like
Target
Interest<
Posts
Split Testing or A / B Tests
A / B create tests
Evaluation of Clicks and Impressions
Monitoring
Conversion Tracking
Contact & Social Media Expert
Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!
https://socialmediaagency.one/wp-content/uploads/2018/04/facebook-marketing-strategy-social-media-one.jpg6201300Laura/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgLaura2018-01-13 17:09:222021-04-07 18:48:56Facebook Marketing: Strategy of an Agency | Social Media Insights!
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