Auto Advertising: Social Media, Events, Roadshows – To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in 2024.
In the world of TikTok, Instagram, YouTube and the like, the role of social media in car advertising has increased enormously. Automotive companies are increasingly relying on social media platforms to present their products. Here are some approaches:
Advertisements: Data-based social ads
Ads on social media platforms are extremely effective for reaching a broad target group. Performance marketing is our core area. The visual elements of platforms such as Instagram and TikTok provide the perfect stage to show cars in action.
Influencer marketing: attention & recommendation
Collaborations with influencers who specialize in cars and lifestyle can create a strong connection with potential buyers. Competitions and test drives in collaboration with influencers can draw attention to a specific car model.
UGC Content: Users create content
User-generated content (UGC) plays an important role. Car manufacturers and dealerships can encourage customers to share their own experiences with the vehicles in the form of photos and videos. This creates authentic content and strengthens the bond with the brand.
Online advertising is an indispensable part of any car advertising campaign. Automotive companies focus on two important approaches here:
Native ads: advertising as content
Native ads, which are seamlessly integrated into the content of websites and apps, offer the advantage of being less intrusive but still effective. This is particularly important to attract the attention of the target group.
Referral marketing entirely “without” advertising
What are Google Ads?
Search engine advertising
Text-based displays
Focused on keywords
Directly, at home, directly via referral marketing. Native ads appear naturally in online media, for example in the form of a news item or an interview.
Google Ads: Advertising in search engines
The targeted placement of ads based on specific keywords(Google Ads) makes it possible to reach potential customers who are actively searching for cars or related services. This leads to faster results and higher visibility.
The advantage? People search with interest, it doesn’t have to be aroused first
What are Google Ads?
Integrated into the native content
Adaptation to the platform format
Suitable for branding and more subtle messages
Ads put you at the top of the search results, where searchers are most likely to pay attention / click.
Events: Live Marketing
Live marketing events are still an important part of the car advertising strategy. A lot can be said online, but the decision is made on the road. This is where launch parties and events focused on one day of PR activities are crucial.
Roadshows: Regionalized marketing
Regional hotspots and a series of events can significantly intensify a car brand’s presence. Such roadshows on 5, 10, 15 or more dates offer the opportunity to present a new model in different cities and regions and to address potential buyers directly. Our roadshow agency has already done many things, from test drives in an electric car to a race in the desert.
Tip: In combination with data-based advertisements(performance ads), we can reach people in the surrounding area with pinpoint accuracy.
Creatives: photos, videos, animations:
The creation of appealing, visual content is crucial. This includes not only professionally created photos and videos, but also animations. In addition, user-generated content (UGC) plays an important role as it promotes authenticity and customer loyalty.
No good ad without good creative! Visual content catches more than a thousand words.
Overall, a successful automotive advertising campaign in 2024 will require a thoughtful combination of social media, online advertising, events, roadshows and creative content creation. Automotive companies that use these elements skillfully will be able to effectively showcase their brand and reach potential customers.
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