Buying, selling and renting cars: Advertising “Today 🆚 2010” in comparison

Advertising strategy in comparison! Buying, selling and renting cars – If you’re in the car business world and looking for ways to optimize your marketing strategy, we’re here to help. Whether you want to sell, buy or rent cars, we offer customized solutions to achieve your goals. Tips from our car marketing agency.

What to do? Strategy in comparison: 2025 vs 2010

As part of this analysis, we take a detailed look at advertising measures for the current year compared to what was common more than a decade ago, in 2010. The advertising landscape has changed significantly in recent years, driven by technological advances and changes in user behavior. Here’s a look at how strategies have evolved over time:

Advertising measure 2025 Advertising campaign 2010
Social Media Ads TV advertising
Influencer marketing Print advertising
Video marketing Radio advertising
Content marketing Outdoor advertising (posters, banners)
Native Ads Direct marketing
Search engine marketing Trade fair appearances
Geolocation marketing Telemarketing
Podcast advertising Catalogs
E-mail marketing Sponsoring
Live streaming events Yellow Pages (business directories)
Storytelling campaigns Guerrilla marketing
AI (artificial intelligence) Cinema advertising
Virtual Reality (VR) Ads Flyer

Buying a car: Advertising strategy 2025

Targeting the right potential buyers is crucial to the successful sale of cars. Our experts can help you develop a targeted strategy. This includes selecting the appropriate platforms such as Google Ads and Social Ads to effectively promote your vehicles.

We’ll help you create engaging ads that highlight the benefits of your cars. A strong online presence is crucial, and we’ll show you how to optimize your website and social media profiles to be more visible and responsive to your customers.

Advertising strategy for car purchases therefore needs

  1. Targeted approach of the right potential buyers
  2. Selection of suitable advertising platforms such as Google Ads and social media
  3. Creation of appealing advertisements that emphasize the advantages of the cars
  4. Optimization of online presence (website, social media profiles) for better visibility
  5. Effective use of online marketing strategies

Attract users to your dealership or start selling standard models and equipment online. Tip! Our e-commerce agency professionals also help with the digitalization of your sales.

Selling a car: Advertising strategy 2025

Selling cars requires a differentiated marketing strategy. We help you to take effective measures. Personalized offers and targeted advertising campaigns are key components to attract the interest of your target group.

We show you how to build an efficient online presence and how to gain the trust of your customers. Influencer marketing can be a powerful option to build trust in your brand. Test drives and live events are also effective ways to attract potential buyers and increase engagement with your brand.

Advertising strategy for car sales therefore needs

  1. Differentiated marketing strategy
  2. Personalized offers and targeted advertising campaigns
  3. Building trust with customers, possibly through influencer marketing
  4. Implementation of test drives and live events for customer loyalty
  5. Efficient online presence

Simply selling online is no longer a rarity.

Rent a car: Advertising strategy 2025

If you’re in the car rental business, attracting and retaining customers is crucial. We’ll show you how to use targeted ads and attractive offers on platforms like Instagram, TikTok or YouTube to attract the attention of travelers and prospective renters. A tailored marketing strategy that makes the most of your rental fleet is essential.

We’ll give you advice on how to grow your business by understanding and responding to your customers’ needs.

Advertising strategy for car rental therefore needs

  1. Attracting and retaining customers in the car rental industry
  2. Targeted ads and attractive offers on platforms such as Instagram and YouTube
  3. Tailor-made marketing strategy for optimal utilization of the rental fleet
  4. Understanding and responding to customer needs to drive business growth
  5. Long-term customer loyalty

2025: What to look out for?

Successful strategies increasingly rely on digital channels such as social media, influencer marketing and video content to target potential customers.

Personalized offers and creating trust in the brand are key components in selling cars. Live events and test drives play an important role in building customer loyalty. In car rental, targeted ads on platforms such as Instagram and Facebook as well as customized marketing strategies for the rental fleet are crucial.

The automotive industry is increasingly relying on innovative technologies such as AI (artificial intelligence) and virtual reality to offer customers an interactive experience. Overall, marketing in 2025 requires a deep understanding of customer needs and expectations as well as a willingness to adapt to ever-changing trends in order to be successful.

Auto Marketing 2025: Our recommendation

To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in 2025.