Social Media Wiki
Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
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Content marketing: customer acquisition and retention through valuable content
in Wiki/by CarenHow do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]
Direct Traffic: Definition and Methods for Traffic Generation
in Wiki/by CarenDirect traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Clickbait: The bait that entices you to keep clicking
in Wiki/by CarenClickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate: the ratio between the number of visitors and conversions
in Wiki/by CarenConversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
Social Listening: What is being said about your brand?
in Wiki/by CarenSocial listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]
Re-targeting: Addressing visitors again
in E-Commerce, Wiki/by S_kinskiAfter targeting, comes re-targeting, an important term in online marketing. In this process, Internet users visit your website or click on your product and are targeted with targeted advertising while surfing the web. Advertisers want to use this reminder feature to increase website conversions. Types of re-targeting ads These are the three types of re-targeting […]
Opt-In / Double-Opt-In: What is it? Generate leads for email marketing
in Marketing, Wiki/by S_kinskiYou hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]
Cross-sell: Additionally sell similar products – example email funnel
in Marketing, Wiki/by S_kinskiCross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested). Cross-sell: Application in marketing Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which […]
Up-sell: Sell additional more expensive products – example e-mail funnel
in Marketing, Wiki/by S_kinskiUp-sell – Up-selling is the additional offering of higher value products or higher value services. Up-sell: application in marketing Up-selling is often used to sell even more expensive products to buyers. A typical example would be the high ticket for a live event. A user buys e-coaching product A for 500 euros. Would this user, […]
Lead: Lead Generation for Email Lists – Quickly Explained
in Marketing, Wiki/by S_kinskiLead – lead generation is a marketing term, in our context especially in online marketing and email marketing. A so-called lead, is a qualified (verified, verified) contact with a prospect who is interested in a brand or product. What do you do with a lead? Email Funnel After a lead has been generated, typically via […]