Social Media Wiki
Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
Social Marketing
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
Customer Rating
4.8 / 5.0
average of the last 12 months. Survey after consultation
- online, by telephone or on site.
Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
BY CXMXO
One by CXMXO Media Group
Newsjacking – iPhone 14, moon hotel and barbecue season
/in Social Media, Wiki /by LauraNewsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]
Organic reach – Facebook, Instagram, YouTube and Virality
/in Marketing, Wiki, Youtube /by LauraOrganic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
Conversions – Interaction, Engagement and Comments
/in Help, Social Media, Wiki /by LauraFor the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
Interaction Rate (Engagement) – Definition and Tips for Improvement
/in Facebook, Help, Social Media, Social Media Manager, TikTok, Wiki, Youtube /by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
Crisis Management – Positive Model and Tips for Social Media Crises
/in Facebook, Help, Social Media, Social Media Manager, Wiki /by LauraYou can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
User name – ID, allocation and marking (tag)
/in Help, Marketing, Wiki /by LauraThe social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]
Hearts – Emoji for love, joy and friends!
/in Help, Social Media, Wiki /by LauraHearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]
Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube
/in Facebook, Influencer, Instagram, Wiki, Youtube /by LauraSponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
GIF: What is a GIF? Creating animated graphics
/in Help, Wiki /by LauraGIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
Filter – term, definition and the best 5 apps for iPhone & Android
/0 Comments/in Help, Instagram, Wiki /by LauraIn social media marketing, filters have two meanings, depending on whether the term “filter” is viewed from a systematic or a visual perspective. Filter as a technical function in Content Management On the one hand, filters are functionalities within content management systems that allow a more targeted selection of content. For example, through targeted filtering […]