Social Media Wiki
Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
Avatar – The Digital Personality as a Graphic Representation
in Social Media, Wiki/by LauraAvatar – The term “avatar” stands for artificial personalities or graphic representations or also animations, also so-called user pictures. Everyone who creates a profile in a social network first creates an account with an avatar. An avatar can also be a character in a video game, e.g. an orc. But an avatar can also be […]
Archiving – Usability, Content Management and Big Data
in Social Media, Wiki/by LauraThe archiving of contents is for content management systems, to it also social networks belong, the big principle. A lot of data is collected and administered and output bundled by this clear administration, depending on the request. Although a large online magazine probably has thousands of subpages, every single piece of information, e.g. through the […]
Answer – communication and optimization of the response rate
in Social Media, Wiki/by LauraOne answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not […]
Algorithm simply explained – Synonym and in everyday life
in Marketing, Wiki/by LauraAn algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]
Analytics – What is Analytics? Costs, Google & Co.
in Marketing, SEO & SEA, Wiki/by LauraAnalytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, […]
Account – definition, creation and deletion
in Social Media, Wiki/by LauraAn account is a user account on a specific Internet platform. This account contains a variety of information, from private information to information that we may publicly share with other users. Therefore, an account always consists of a back-end and a front-end. In the back-end, the user can enter and manage his data, which is […]
Bounce Rate – Definition for your website, online shop and social media
in Marketing, SEO & SEA, Wiki/by LauraThe abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]