Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation. What is content ideation all about? In the first step of content creation, ideas and relevant topics for […]
Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]
Relevant content – More than just advertising, what does that mean? Content creation means creating content that is tailored to the target audience. Valuable content is created that is accessible to everyone for free on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in […]
Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
Virtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]
Point of Sale (POS) means “place of purchase” from the consumer perspective and from the retailer perspective it is defined as “place of sale”. It therefore describes the place where the goods are offered (usually the internal location of the goods on shelves in a store or a sales pod) and where the customer has […]
The business relationship between companies is referred to as business-to-business, or B2B for short. The short form is used more often because of the fast way of speaking. Meaning & Usage B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two […]
Keywords are key words that describe your website on the one hand and users enter in search engines on the other hand. These words should be used several times on the website on subpages in order to be found by search engines in the best possible way. A keyword analysis can help to use the […]
“Viral” is when a post or topic gets a lot of attention and spreads quickly on the Internet. Examples of viral posts Here are some examples of viral posts: Shaving stone Banana bread Mochis Solid shampoo Hair vitamins
Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.