How do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]
Direct traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.