Entries by Caren

Conversion rate: the ratio between the number of visitors and conversions

in /by

Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]

Social Listening: What is being said about your brand?

in , /by

Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]