More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
More and more companies finally want to take off on the fastest growing social media platform TikTok. No wonder: The advertising prices on TikTok are up to 7x cheaper compared to Meta and the target group with a user base of more than 1.5 billion people is huge. But many companies are overwhelmed and look […]
Marketing in the Metaverse – Humans have found a new home: the metaverse. Here they experience all the things they would also experience on earth, only a lot cooler! But what does it mean for companies and their marketing departments? Whether in reality or on the Internet, the principle of marketing always remains the same. […]
TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
TikTok Advertising for Business – TikTok is a social media platform that is especially popular among young people. The entertaining and short videos are an ideal way to pass the time. For companies, TikTok Ads offers the opportunity to address their target group directly. By targeting campaigns, companies can ensure that their message reaches the […]
Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]
Relevant content – More than just advertising, what does that mean? Content creation means creating content that is tailored to the target audience. Valuable content is created that is accessible to everyone for free on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in […]
Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]
In fact it’s always very hard to share best practice projects, testimonials and the story behind all the work. After all, we plan, create and publish new content for the communities every day! But today came a special, a highlight for us, the first Amazon documentary! But, pictures are worth a thousand words. So we […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.