Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]
HR (human resources), or human resources, refers to the department of a company that deals with the management of employees and their concerns. The HR department is usually responsible for coordinating the hiring, training and development of employees, maintaining personnel files and ensuring compliance with labor laws and regulations. Tasks of an HR department The […]
Recruiting refers to the process of attracting and selecting candidates for open positions in a company. The goal of recruiting is to find and hire qualified candidates to meet the company’s job requirements. Recruiting process: steps The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates […]
Social Media Reasons – Are you wondering: Why social media? Why marketing? What are the reasons for social media or social media marketing in your own company? Here it is worth taking a look at the various benefits that social media brings, for B2C sales increase, but also for B2B Businesses. Why social media now? […]
Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]
Key Performance Indicators (KPI) – The various analysis options within social networks and, in particular, the extremely precise addressing of target groups (age, interest, place of residence, etc.), allow campaigns to be evaluated very precisely. But what does KPI actually mean? What does KPI mean? Quickly explained Simply explained: The abbreviation KPI stands for “Key […]
Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]
Social Media IHK – Yes, there are actually also certifications of the IHK, here an example of the IHK Cologne to the Social Media Manager/in (further training). However, this is not a classic, 3-year vocational training, but a further training of the IHK to the social media manager, or manager. Training with social media component […]
Catering trade, handicraft and Social Media – Many who have a catering trade enterprise or also a handicraft enterprise, think themselves frequently, Social Media marketing and advertisement in social networks, that brings me nothing at all! Marketing, Ads, that is what for “the large ones”. Is that really true? Direct customer relationship like never before […]
Social media history – The history of social networks does not have an exact starting point, so you could say that everything came into being with this invention. They have developed gradually, through the first tools of communication like Ebay. Ebay: The first social network? Now you will say eBay? Indeed! Because one of the […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.