For most companies, greater reach is the primary goal of any social media and content strategy—even before followers, likes, or sales. A detailed definition and classification of reach as a metric has already been provided elsewhere; this post focuses on the specific levers for each channel and shows where your efforts will yield the greatest […]
In most markets,organic reach alone is no longer nearly enough to reliably reach target audiences. Paid media marketing encompasses all forms of paid advertising, from social ads on Facebook and Instagram to search engine advertising, display campaigns, and retargeting campaigns. As an agency, we handle planning, placement, and ongoing optimization to ensure that advertising budgets […]
Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
41% of marketing decision-makers are unable to quantify the ROI of their social media activities – even though social media budgets have exceeded the 230 billion mark worldwide. If you can’t measure ROI, you’ll lose out in the next budget round. How to calculate social media ROI that will stand up in a management meeting. […]
The TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in […]
TikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Discord: What is it? Placing ads, marketing tips and Generation Alpha – Have you heard about Discord for the first time or even want to place ads directly on Discord? Then read through the most important facts here and learn what Discord is! Discord quickly explained, videos, plus a direct comparison to marketing on TikTok, […]
Gen Alpha vs Gen Z in marketing: what do you need to know? Here’s a quick insight into how you can reach Generation Alpha with your brand today on social networks such as TikTok, Discord and yes, even on Instagram. Demographics and definition: Generation Alpha Generation Alpha, born between 2010 and probably 2026, are the […]
Bidding strategies – In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI). Today we’ll take a closer look at bidding […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.