The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]
How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
Before we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]
The optimal posting time? Whether it’s Facebook, Twitter, or blog postings, finding the right time for a posting within a social media strategy is not always easy.
Today, our social media manager has given a new interview for the textile industry – Influencers are on everyone’s mind. The potential of Influencer Marketing for companies and companies alike. The interview focused on four questions on Influencer
Influencers – Many today have the great dream of being able to live successfully from blogging. That means living by that one is reported in daily of his own life and so sold over social media so skillfully that one becomes the opinion leader even by the increasing number of followers becomes. If it has […]
Influencer Marketing – Wow! Wirklich? Das Wort Influencer ist keine moderne Erfindung des Marketings, sondern ein seit Jahrtausenden funktionierendes Geschäftsmodell, auch bekannt als “Empfehlungsmarketing”. Eine Empfehlung bedeutet, dass Menschen
A new interview about Influencer Marketing. At the beginning of 2017 this magic word is on everyone’s lips. The interview was about the big question: Startups & Influencer, does it work? More specifically, to Influencer Marketing and action recommendations
Do you know Instagram? Instagram is a social network characterized by two peculiarities. On the one hand, Instagram is “Mobile First”, ie. Instagram is designed for smartphones. On the other hand, Instagram relies on image material, i.e. Purely visual stimulation.
Today at 6 pm we were once again on TV. This time the ZDF wanted to accompany our newcomer Influencer Soraya Wanya at the Store Opening in the article “Influencer: Success in the Web”! Then it went directly to the customer for a fitting. Soraya did a great job. Our marketing manager also speaks of […]