Social Media Agency: Munich

Social Media Agency Munich – When it comes to business, there is no other major city in Germany that can hold a candle to Munich. World market leaders, innovations, patents, all of which ultimately need one thing: marketing. What is the most efficient marketing tool at the moment? Clearly social media marketing. Facebook, YouTube, Instagram, TikTok are 4 biggest social networks. However, this is not where the journey ends. Depending on your target audience and product, you may also need to think about social networks like Twitter (short messaging), Twitch (gaming) or even Pinterest (creative). There are more and more social networks and accordingly, marketing measures within the platforms must be well planned and coordinated.

At the same time, social media marketing has a strong, really extremely strong advantage, the exact addressing of target groups, especially through social ads (advertisements). Get to know here the services of our social media agency between conception, strategy, content, community, ads and many more.

Social Media Marketing: Quickly explained

Social Media Marketing – In Munich, Bavaria, but also throughout Germany, the big goal in social media marketing is reach. Optimally, organic reach (high-quality content) and (almost always) support, paid reach through advertisements. The business model of social network operators is geared towards generating sales through revenue. Accordingly, reach on social networks doesn’t come for free. Especially not for companies. Social media marketing currently consists of two components:

It’s all about: The Community

The larger the community, the more people you reach with your messages. In order for people to take notice, you need good content. Quality can have many aspects, informative content (added value), funny content, emotional content, interesting content or simply postings and contributions that you absolutely want to show your parents, your best friend or your partner. Then we talk about virality.

But, let’s stick to the overview for our customers in Munich. If you want to know more about the individual social networks, you can find more information here:

We look forward to your enquiry, ideas and perhaps the first joint workshop on social media strategy.

Contact and contact person

Stephan M. Czaja, Owner

Munich: Reach and key figures

Currently, 1.47 million people live in Munich. If we consider the user rate of social media at the same time, which is currently 79.9%, then you have roundabout 1.2 million contacts, in Munich alone. And if you now add the surrounding area, or even cities like Nuremberg, Regensburg or Passau, you can quickly bring your potential reach up.

As already mentioned, the great advantage of social media marketing are especially the advertisements that you can send to individual people based on various parameters. E.g. as a tourism company that wants to specifically address people interested in travel, even more specifically, people who are interested in (for example) Mallorca. The parameters can be set so precisely that you reach young people exactly with your target area.

But you can also send your messages to only parts of the city, as well as Ramersdorf, Neuhausen, Bogenhausen or even Pasing and Schwabing. If you want to learn more about the topic, read on!

Agency

Agency: Analysis, concept and community – setting goals

Analysis (in the workshop) – before the content, before the ads, comes the first step, this we always dispute together, with you as a customer. Appointment in Munich on site or digitally as a video call. The first step is to get to know you, your company and your products, whether goods or services. A look at industry, product(s) let us define target group(s), communication channels, content, strategies for your brand and reach. Social media marketing has long been too complex to give simple 1-2-3 instructions for more reach. And just think of how much advertising budget you could waste if, for example, you want to be active on all social networks at the same time. Quality first! This is how you create prospects into real brand fans for your products.

Strategy, Social Networks, Creatives

Strategy, social networks, creatives – as a social media agency, we create the content in the next step. All of this is packed into an editorial plan, so that you as a customer always have insight into the current and upcoming publications. The editorial plan also serves as a coordination tool, e.g. if you have other agencies involved, such as an advertising agency, an online marketing agency or a PR agency. The content is of course adapted to the individual social networks, so that the content triggers the greatest effect with the target group (generate attention).

Tip. Read up even more on the 4 biggest social networks here:

Activities, Content, Community for Munich

Activities, content, community – after the conception, after strategy and editorial plan, it goes into the daily publication and into the joint work! As a social media agency, we naturally take care of the entire community management, up to crisis communication (shitstorm) if necessary. Especially the regularity and the reaction speed play a big role in the algorithm of the different social media networks. In addition, this promotes the joy of communication, after all, your followers or fans know that your brand responds to comments, comments, questions but also criticism. Therefore, it’s not just about community management, but rather community nurturing. It is imperative that this work is not seen as work, rather as a passion! The more authentic the communication, the better.

Content production: content, photo and video

Content production – photos, videos, GIFs, texts, emojis, even entire YouTube documentaries we produce for our customers. Whether it’s insurance, electric cars or energy drinks, efficient communication strategies can be developed for any product, which are then put into a simple image form. Why? Pictures say more than a thousand words! Just think of emojis. Emojis have conquered the world because they say a lot with very little. Again, we’re back to quality content. The better the planning, the better the performance!

For our customers we produce in Munich, on site, or at any place in the world, we have even produced in Las Vegas.

Offline Marketing: Events, POS and Influencer Event

Events, POS and influencers – despite all the digitality, the offline world should not be forgotten. We also stand for this with our name. Especially through events, whether POS events (directly in the store), at trade fairs or specially organized influencer events to invite brand advocates to present new products, the possibilities are many. Matching the target group, creative ideas can always be developed that provide new talking points.

Horizontal or vertical product extensions

Regular meetings with our social media experts, with you or your employees, then ensure the constant strategy optimization. For horizontal or vertical product expansions, for new product ideas or even new brands. All this serves the KPIs optimization, your and our common goal.

References

Cases

Media

Marketing | Cases

Advertising

Reach and advertising: achieving goals

You probably remember the extremely accurate targeting opportunities you have through ads on social networks. You have a great strategy, you have great content (photo, video, gifs,.. .), you have an editorial plan. Now it’s all about building reach.

Classic advertising? Posters, radio & co. in comparison

Stop! Don’t think of reach as you know it through classic advertising, e.g. billboards or radio advertising, here you have very high losses through contacts that you pay but who do not belong to your target group. With advertising in social networks it is completely different.

Just one example, the largest social network in the world (Facebook) have well over 2,000 data records per user. Quite simply explained, parameters such as places of residence, age, interests. You can use these for your advertisements, or for addressing individual people. At the same time, you can make individual campaigns, that’s the technical term. A campaign would then be a specific content (photo, video,…) For a specific target group.

Example: Dog owners in Munich-Schwabing – Targeting

In a simple example, we could target dog owners from Munich-Schwabing, because we know that dog owners here spend a relatively large amount of money on their pet, for food, grooming, toys and other accessories. So we create ads exactly for this target group. To stay in a simple example, for example, special for men and women. So men get to see a different ad than women. This increases the efficiency enormously, because the target group feels even more personally addressed. But you could also place targeted ads on single people (singles) or specifically on families and accordingly show in your photos single people with pets or a whole family.

Campaign switching – Paid reach for content, dark posts and evaluation. That was only a minimal insight into the possibilities that are available to you with a good and experienced social media agency in Munich. In the technical term, this exact addressing of people is called targeting. Instagram, TikTok, Facebook or Youtube, efficient through parameters such as the place of residence / location, age, interests, and much more.

Example parameter (advertisement):

Target: fashion retail, e-commerce sales and POS within a 5 kilometre radius
Target group: women aged 30 to 42 years
Interests: Fashion (e.g., frequent interaction with topics around “Armani”).
Whereabouts: Exclusively persons in the district of Schwabing
…

Good social media marketing

Good social media marketing gives you extremely many advantages, from the billions of users, as well as the 79.9% user rate in this country, you can see how important social networks have become in this short time. As a reminder, YouTube was only founded in 2005. Before that, there was no video platform. But social media marketing has another advantage, you also benefit from its activities in other areas of online marketing, e.g. search engine optimization (SEO). E.g. because the first page of search terms is not filled by foreign, but by your own content, e.g. on Facebook, Instagram or YouTube. But search engines like Google, Duck Duck Go Go, Yandex, Bing can also be positively influenced by other activities, e.g. Pinterest image SEO (or its backlinks), targeted search engine optimization through images and link building.

Search engine optimization also means advantages for you at the same time, if you sell your products or services via your own e-commerce. Tip. Our Social Media One campaign managers are also experts in Google Ads / Native Ads. Read more about the topic here:

Contact and contact person

Are you looking for a good social media marketing agency for your company in Munich? We look forward to your project inquiry, via phone or email! Here you will find our contact details and contact persons.