Adwords & Display – Do you want to know what budgets you should plan for Google Search, Google Display and Microsoft (Bing) Ads? Use our free calculators to calculate the costs, clicks and reach of your campaigns – quickly, transparently and realistically. This allows you to plan more efficiently and get more out of your media plan. More reach, leads, sales? Back to overview: Marketing calculator.
With search engine and display ads, you can reach users at exactly two moments: actively searching (search) or passively consuming (display). Our calculators help you to realistically plan budgets at channel and campaign level – including reach and click estimates.
Google Search Ads place you at the top of the search results when users actively search for solutions. Use the calculator to plan click prices, daily budgets and expected clicks – an ideal basis for lead and sales campaigns.
Google Display Ads deliver reach on millions of websites, apps and YouTube. Perfect for upper funnel, awareness and retargeting. Use the calculator to see how many impressions your budget can realistically deliver.
Microsoft Advertising (Bing) reaches target groups that search outside of Google – often with higher purchasing power and less competition. The calculator helps you to plan CPC, budget and click reach precisely.
Alternative search reach with solid conversion quality
Realistic media plans are based on clear assumptions: CPC, CTR, CR and target CPA. Our calculators ensure transparency – you can immediately see what reach, clicks and conversions your budget is likely to achieve, comparable across all channels.
Solid structure beats high budget: Work with clean keyword groups, negative keywords, suitable placements and clear goals. Combine search (intent) and display (reach/recall) – plus retargeting – for a holistic performance.
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