Content marketing: customer acquisition and retention through valuable content

Content marketing is about attracting and retaining customers by creating and distributing valuable original content such as videos, guides, and infographics. When you provide useful content on a regular basis, you give your followers a reason to visit your social media channels regularly. At the same time, you can build relationships and demonstrate your industry expertise.

Why Content Marketing?

Here is a summary of why content marketing makes sense:

• Increase brand awareness
• Increasing trust in the brand
• Increase website traffic
• Contributes to customer loyalty
• Cost-efficient and measurable
• Brand positioning
• Range development

Types of content marketing

Content marketing usually involves free content in the form of:

• Software
• Infographics
• Videos
• Tests
• Studies
• Surveys
• Whitepaper
• Advisors

Content marketing explained quickly

Content marketing explained in brief:

• Dissemination of valuable original content
• Acquisition and retention of customers