Social News

All about social media.

Targeting: Precise targeting – definition, techniques and advantages

Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]

Brand Awareness: Recognition and Brand Presence

in Wiki/by Caren

Brand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]

Bitmoji: Craft your own cartoon representation

in Wiki/by Caren

Bitmoji are custom avatars for Gmail, Messenger, Slack and social networks. With the Bitmoji app you can create your own cartoon representation and produce different versions of this avatar for different situations. Bitmoji can be used as a profile picture, among other things, but can also be applied as custom messages in messaging and social […]

Dashboard: All social media platforms on one screen

in Wiki/by Caren

The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]

Engagement rate: the interaction with your social media content

in Wiki/by Caren

Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]

Insights: The statistics function on Instagram

in Wiki/by Caren

In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]

Benchmarking: What are your competitors doing better?

in Wiki/by Caren

Benchmarking is a management tool that continuously compares a company’s products, techniques, processes and values with competitors’ standards or values (especially the best of the competitors). The criteria can be chosen arbitrarily, but usually cost, time and quality are analyzed. On the one hand, you can rank your company based on these findings, on the […]

Social monitoring: How do others see your brand and why?

in Wiki/by Caren

Social monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds […]