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Spotify Ads or radio advertising? Spotify Ads! Advertising in podcasts & co.
in Ads, Agency/by S_kinskiRadio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the […]
BILD, TV and radio: advertising in major media
in Ads, Agency/by S_kinskiMany brands face the same challenge: how do I reach a lot of people in a short space of time – and do so effectively? Traditional media such as TV, radio and print are still indispensable for this. Whether it’s a campaign in BILD am Sonntag, a radio clip on stations or a primetime TV […]
Negative online store reviews: Crass! That ruins a 1 star rating
in E-Commerce/by S_kinskiDo you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]
Create AI videos: YouTube Shorts, Instagram Reel, TikTok – UGC, Ads, Tools & Co.
in AI, Tools, Trend/by S_kinskiCreating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
Vibe Coding with AI: Stephan’s experiences, tools, 7 examples & cases – Krass!
in AI, Tools, Trend/by S_kinskiVibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing computers. Today I’ll show you […]
AI marketing: text, image, video, advertising, store & social media – what works?
in Marketing, Trend/by S_kinskiMarketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
Marketing calculator: More reach, leads, sales – calculate online
in Marketing, Report/by S_kinskiMarketing calculator – Are you looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display […]
Google Veo 3: AI videos for marketing in a new quality
in AI, Tools/by S_kinskiAI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]