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Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.
in Help, Social News, Trend/by LauraVanlife – Camping is becoming more and more popular with young and old and especially travelling in your own van is an optimal option to get away from it all and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their […]
Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast
in E-Commerce, Help, Podcast/by Stephan M. CzajaDesign, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]
Create an online shop #1: DIY or expensive agency?! – Marketing Podcast
in E-Commerce, Help, Podcast/by Stephan M. CzajaOnline shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]
Lean Canvas Part 3/3: Marketing and Finance (Costs/Revenues) – Marketing Podcast
in Help, Online Course, Podcast/by Stephan M. CzajaMarketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]
Podcast! Learn Marketing: All About … Online, Social, Instagram, Youtube, Facebook, TikTok, E-commerce, SEO
in Agency, Best Practice, Help, Podcast/by Stephan M. CzajaMarketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these […]
Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!
in Agency, Help, Marketing/by LauraInternships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]
Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast
in Help, Online Course, Podcast/by Stephan M. CzajaIn the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]
Lean Canvas Part 1/3: Product & USP | Fries are boring! – Marketing Podcast
in Help, Online Course, Podcast/by Stephan M. CzajaDevelop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]