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Customer loyalty: Reduce brand, awareness + store abandonments (sales)
in E-Commerce, Help, Marketing, Wiki/by Stephan M. CzajaIncrease customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]
YouTube Thumbnail now with Popup! Thumbnail XL – New on YouTube
in Help, Youtube/by Stephan M. CzajaNews and changes on YouTube are always interesting, for us as a YouTube agency and for those who manage a YouTube channel and for those who place ads on YouTube. Since this morning there is a new feature, more precisely a small popup, when scrolling over thumbnails. If you scroll with the mouse over a […]
Create Facebook Ads yourself! Only 3 steps – Pixel, Business Manager, Audience, Ads
in Facebook, Help/by Stephan M. CzajaDo Facebook Ads yourself – How to run Facebook Ads / Instagram Ads? How much does advertising cost in Facebook? The A&O is the Facebook Pixel. This pixel collects data about target groups, visitors and fans. From this data, we can target ads on Facebook. The Facebook Pixel helps you to use your social ad […]
Disable WordPress Block Widget! How to do it in 5 seconds + instructions
in Help, WordPress/by Stephan M. CzajaDisable WordPress block widget, turn it off, whatever, get rid of it! We’re not big fans of the new WordPress UI changes. Even the Gutenberg editor was no solala (hint: we’re about to disable that too). Many in e-commerce use WordPress or the WooCommerce extension and may be facing the exact same problem today! With […]
Fail. What does that actually mean? + Crisis communication
in Help, Wiki/by Stephan M. CzajaFail – What does fail actually mean? In social media marketing, a “fail” is a moment, a medium or content that causes controversy among the target group. Something that “doesn’t work at all” or is even embarrassing. Simply translated: Fail = Failure Example: The Best Fails (Private) So in private, the word usually stands in […]
Practical examples / case study: How important are references?
in Help, Wiki/by Stephan M. CzajaPractical examples / case studies (cases) – References are very important when hiring a social media agency, because they prove the “good” work of an agency. Finding good agencies also means research For example, if a marketing agency has been successful for more than five years and works with satisfied customers, you can assume that […]
Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitle & Co. – List
in Help, Youtube/by Stephan M. CzajaYoutube URL parameters – Why do you need Youtube URL parameters? Through parameters in the URL, certain functions can be activated or reactivated. For example, the start time, end time, but also autoplay enable / disable. After the explanation about Google UTM parameters, today Youtube URL parameters. Here you will find the list, with important […]
Thumbnail explained: thumbnail for photos and videos + optimization tips
in Help, Marketing/by Stephan M. CzajaWhat is a thumbnail? A thumbnail is a small image with a big effect. You know thumbnails from your computer, for example, when large images are displayed small as a file in the folder. But thumbnails also exist on Facebook, Instagram, YouTube & Co. More clicks! Optimize preview image / thumbnail How important are thumbnails? […]