Tag Archive for: Method

SEO strategy with mini tools: The secret weapon for page 1 content – B2B leads example

Best practice from the B2B / SEO world – The world of online marketing and search engine optimization (SEO) is constantly evolving. In this dynamic environment, it is crucial to find innovative approaches to increase the visibility of your website and generate quality traffic. One effective way to achieve these goals is to integrate Mini […]

Cross-media marketing: strategy, advantages and examples

Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]

AIDA model in marketing: attention, interest, need = action

As always in marketing, there are very basic strategies that are also applied here in email marketing. For example, the AIDA principle. You’ve just heard about it for the first time and are asking yourself: What does AIDA mean? Here is the quick answer! Attention Attention means the user gets to know a product or […]

Customer loyalty: Reduce brand, awareness + store abandonments (sales)

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]

B2B marketing in social networks, is it worth it?

Social Media B2B Marketing – B2B marketing in social networks, is it worth it? Here’s a little insight. Marketing in B2B is just as possible as concepts and measures aimed at a purely B2C audience. Why? Most decision-makers in companies and enterprises are themselves logged into social networks! Meeting decision makers: Career Network They have […]

Richer than the Geissens: Real Estate Podcast & Book – Field Report

AF Steuercoaching: Asset building and tax tips. In addition, Germany’s largest real estate, finance and tax Youtube channel with currently over 100,000 subscribers. In advance his Amazon bestseller “Reicher als Geissens”, which he now even makes available for free on iTunes and Spotify. After the article on the topic of becoming a social media manager, […]