Tag Archive for: Marketing

Fashion companies in the metaverse: use & risks

Fashion Companies in the Metaverse – The fashion industry is one of the most innovative and creative industries there is. Designers are constantly looking for new ways to present and market their creations. The Internet is playing an increasingly important role in this. One particularly interesting development is the presentation of fashion brands in the […]

Entering the metaverse as a company: Preparation & Establishment

Business in the Metaverse – It is undeniable that the metaverse offers a new level of interaction and business. Companies need to prepare for this new way of doing business to ensure success. In this article, we will discuss some tips that companies should consider when preparing for the metaverse. Preparation for the metaverse For […]

The blue checkmark on Instagram: how to get it! Definition, meaning & guide

Blue Hook Instagram – Everyone who uses Instagram knows the blue hook. But what does it actually mean and how do you get it? In this article, we’ll tell you all about the blue tick on Instagram. We’ll also show you how to get one yourself. The blue hook on Instagram The blue checkmark on […]

Landing Page: Collect leads for sales, email funnel + sales marketing

Landing Page – Collecting leads for sales, email funnel and sales marketing can hardly be done with a method as targeted and simple as with an optimized landing page. Have you heard of the term “landing page” for the first time? Here is a brief insight into the use of such landing pages in online […]

TikTok algorithm in marketing: what is important? How does it work?

TikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that allows TikTok videos to go viral. How does this algorithm work? Quite simply, through the interaction of TikTok users. When a user shares or likes a video, that video is similarly shared with […]

Shitstorm – Definition & Tips

Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]

Target group: What is it? Definition & meaning in marketing

Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]

TikTok for Business: SME Marketing – 5 steps for beginners

TikTok Marketing for Business (SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses. Small […]

Instagram and TikTok update: Pinned posts

There is a new update on the social media platforms Instagram and TikTok! Namely, you now have the option to rearrange your feed posts by pinning the posts you like the most. This post will then appear at the top above your other posts in your feed. But how does this work and why does […]

Attracting new professionals with employer branding – definition & measures

For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]