AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again. Veo 3: Recommendations from the video The video shows step by step how to produce short, viral clips with Google Veo 3. The focus […]
Traffic Junky – You want to know what budget you should plan for advertising on Pornhub & Co. With our free Traffic Junky Ads calculator, you can calculate the prices, clicks and reach of your campaigns – quickly, transparently and realistically. Plan placements, formats (banner & video) and GEO targeting and see immediately what your […]
YouTube new features 2026 – What updates will the platform bring? YouTube is constantly evolving to give creators new tools to better produce content and build reach. The changes are partly based on trends from new TikTok features, Instagram updates or Spotify, but are tailored to the specifics of YouTube – YouTube is focusing primarily […]
AI images have long been an integral part of digital marketing. Midjourney provides marketers with a tool that creates professional visuals from simple prompts. Whether for social media, blogs or e-commerce – Midjourney brings speed, variety and creative freedom to content production and delivers better results than ChatGPT image generation, for example. Thumbnails and blog […]
Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
Every company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]
Having a social media team that is good and stays that way is more difficult than social media itself. High turnover, unclear roles, and piles of tasks weighing on one person – these are the most common reasons why social media teams don’t scale in organizations. Here’s the structure that works. What roles a social […]
KPI calculator – Are you looking for free marketing tools to measure your success? With our KPI calculators, you can calculate all important key figures such as CPC, CPA or ROI directly online. This allows you to analyze, compare and optimize your campaigns. Start now and optimize your strategies with the right KPIs. More reach, […]
User-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.