Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]
Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]
Google Podcasts: Lasse & Lukinski Show now on Google Podcasts! Our new show presented by Social Media One. New trends in social media marketing, performance ads, SEO and much more. We discuss insights from the week, best practices from our daily agency life with real live hacks – follow now & never miss a show. […]
Virtual Influencer – Today in an interview with LOUT Magazine about Zoe & Ella! Are they the competition for Lil Miquela (Instagram)? Virtual influencers like Lil Miquela integrate their stories more and more into everyday life. On TikTok, Instagram, with big campaigns. Will they change the world? The new Matrix trilogy is currently being filmed […]
Deezer: Lasse & Lukinski Show now also on Deezer! Our new show presented by Social Media One. New trends in social media marketing, performance ads, SEO and much more. We discuss insights from the week, best practices from our daily agency life with real live hacks – follow now & never miss a show. Follow […]
Telegram – Telegram is a social network from Russia. The network is a free chat service that allows users to communicate with each other across all mobile devices. They can send text and voice messages, as well as photos, videos, documents and files. It is also possible to make video and voice calls with other […]
Reddit – Reddit is a social media platform that allows users to share content with the public. The posts can consist of various types of content. For example, a link, a video, an image, a survey or a text contribution. In addition, so-called subreddits can be created in which posts are recorded according to a […]
Pinterest – Pinterest is an online pinboard with a search function. The name comes from the English word “pin” and “interest” which means interest. The platform allows you to publish pictures with ideas or interests. You can even collect posts on your own pinboard. The pinboard can be made public or kept private. The network […]
WeChat explained – WeChat is a chat service originating from China, comparable to Whatsapp. In addition to the normal chat functions, the app also offers additional chat functions such as audio messages or video calls. The app also has many other functions, such as ordering food, paying bills, finding job offers or booking doctor’s appointments. […]
TikTok – TikTok is trending right now. The popularity of the platform is growing enormously every day and more and more people are deciding to create TikToks themselves. Basically, TikTok only consists of video contributions from users. These cover every conceivable area. From health to music to cars or music content, everyone can find what […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.