Tag Archive for: Brand

Cookies Cannabis: A success story from the USA – brand, hype and recipe for success

The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]

Own brand as an influencer: profitability, production, delivery and e-commerce

Own your own brand as an influencer – As an influencer, you have the opportunity to start your own brand and offer products or services. Here are some important steps and considerations to make your brand commercially successful. Back to: Kickstarter. 1. brand identity and target group Define your brand identity and your target audience. […]

TikTok marketing for fashion businesses: Importance, Tips & Ideas

TikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]

Shitstorm – Definition & Tips

Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]

TikTok x E-Commerce Shooting: Prep, Studio & Curved Model for New Shapewear

Shooting with Curved Model – We accompanied our Curved Model Anusha(CM Models) to a shooting for shapewear. The client is a brand new shapewear brand that is about to be launched. Therefore content with a curved model has to be created. The focus is on e-commerce and TikTok. This article is about the preparation for […]

Social Media Concept: How it’s done – brand, reach, monitoring

Strong social media concepts rarely contain a single network or social media strategy. What makes them special is a perfect mix of different operational and strategic considerations for optimization. The initial steps are always concerned with the brand and its identity. Here, the special emphasis