OpenAI Sora: AI videos for marketing and content

AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities.

Short clips with a strong effect

Sora creates videos up to 20 seconds long in 1080p. That sounds short, but it’s enough for ads, product presentations or social media posts. These formats are particularly effective on platforms such as TikTok, Instagram or YouTube Shorts. This allows campaigns to be launched more quickly, trends to be picked up on and target groups to be reached precisely.

• Clips up to 20 seconds
• Optimal for TikTok, Reels & Shorts
• Perfect for product ads

Branding and storytelling with Sora

Anyone who values brand building will benefit from Sora’s ability to create scenes with realistic composition, lighting moods and movement. This makes it possible to produce image films, short story formats or branding campaigns that create closeness to the brand and look professional – even without a large camera team.

• Realistic scenes for image films
• Visually strengthen brand messages
• Storytelling without filming costs

Picture-to-video for creative effects

A powerful feature of Sora is the conversion of images into videos. Logos, product photos or key visuals can be animated and set in motion. This is an efficient method of repurposing existing material, especially for campaigns with many assets.

• Turn images into animated clips
• Get more from existing assets
• Creative animations for campaigns

Demos here:

Use in performance marketing

Performance marketing is all about speed and testing. Sora can be used to generate different ad variants that can be used for A/B testing. This allows marketers to react more quickly to data and translate creative ideas directly into measurable campaigns.

• Produce ads faster
• A/B tests with variants
• Faster optimization of campaigns

Integration into marketing workflows

OpenAI offers Sora as an API. In conjunction with ChatGPT or DALL-E, workflows are created that seamlessly combine text, image and video. This makes the entire content production process – from the script to the storyboard to the finished clip – digitalized and scalable.

• API-first for automation
• Can be combined with ChatGPT & DALL-E
• Scalable processes for agencies

Strategy remains indispensable

As powerful as the technology is, nothing works without planning, even with Sora. A clear editorial plan, target group analysis and keyword strategy remain the basis of every successful campaign. Only when technology and strategy work together does AI unfold its full effect.

• Strategy + AI = success
• Keyword plan for reach
• Editorial plan for consistency

AI videos as a marketing standard

Sora shows how content production is changing: short, realistic clips for social media, creative animations from images and branding campaigns in cinema quality. Those who integrate these possibilities today will benefit from lower costs, greater reach and a clear competitive advantage tomorrow.

• Cost savings for productions
• New formats for social media
• A head start for early adopters

Sora can already do that:

Outlook: What’s coming with Sora 2?

The next stage of development is on the horizon: longer videos, better audio quality and more realistic avatars. For marketers, this means gaining experience early, optimizing workflows and being ready for the next generation of AI videos.

• Longer clips in the future
• Better voices and sound
• Starting early gives you a head start

Sora vs Google Veo 3

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.