40 million websites are based on WordPress. WordPress plugins are indispensable for webmasters, bloggers, self-employed and companies. In the following article I will introduce you to the ten best free plugins you should use when you start your own media project on the Internet. The list is specifically designed for small businesses, self-employed and bloggers. […]
The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let’s just go ahead and step by step. Summary: All steps of the installation How to install your content management […]
Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]
Youtube SEO will come! Would you have thought that with the social network Youtube, which is actually meant to be a video portal, you could effectively use search engine optimization for your corporate site or e-commerce? The simple and straightforward answer we can give you is: Yes. Of course we cannot explain all the details […]
Last week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]
As a rule, I tend to deal with e-commerce on the margins. Mostly it is projects in which I deal with media around e-commerce, from brochure design to website. Currently I am also working on a new project myself. Since I was looking for tips and found mainly English instructions, I thought a German, simple […]
Design your own business cards with Photoshop! The tutorial for quick design and first basics. Many companies and businesses today have their own small media department, even self-employed increasingly work on their own media. Thanks to smart models again Adobe Creative Cloud, in which the software is rented monthly, media can be created quite quickly, […]
Content management for companies (i.e. for websites and online shops) deals with all activities, processes and tools around clean data management. This is not only about texts, i.e. content, but also about the media management of graphics, videos or directories. Often companies start with little content, a homepage, some information about the company or agency, […]
Advertising on Facebook is everything! At least if your target group is somewhere between 20 and 40 years old. The kids of yesteryear are now wealthy adults with regular incomes. Living conditions have changed, the social network has not. That’s why online marketers know that the best and most efficient results are achieved by Facebook […]
Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client’s website plays an important role in customer retention and acquisition. It should be optimized – in other words, we want to increase the conversion (‘registration’) of the […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.