Marketing in 2025 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
Marketing calculator – Are you looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display […]
KPI calculator – Are you looking for free marketing tools to measure your success? With our KPI calculators, you can calculate all important key figures such as CPC, CPA or ROI directly online. This allows you to analyze, compare and optimize your campaigns. Start now and optimize your strategies with the right KPIs. More reach, […]
The TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in […]
Gen Alpha vs Gen Z in marketing: what do you need to know? Here’s a quick insight into how you can reach Generation Alpha with your brand today on social networks such as TikTok, Discord and yes, even on Instagram. Demographics and definition: Generation Alpha Generation Alpha, born between 2010 and probably 2025, are the […]
Discord: What is it? Placing ads, marketing tips and Generation Alpha – Have you heard about Discord for the first time or even want to place ads directly on Discord? Then read through the most important facts here and learn what Discord is! Discord quickly explained, videos, plus a direct comparison to marketing on TikTok, […]
Bidding strategies – In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI). Today we’ll take a closer look at bidding […]
Brand building in e-commerce – Yes, our name is Social Media One, but we actually do so much more for customers! Do you want to build a successful brand? One is your partner for successful product development and brand building in e-commerce. What can we do for you? Here’s a little insight into our work […]
Quickly explained – remarketing (also known as re-targeting) is a targeted marketing strategy that aims to reach potential customers who have already shown interest in a product or service but have not yet converted. Perfect for your e-commerce ads. By retargeting this audience with targeted ads on different platforms, companies can increase conversion rates and […]
In a world dominated by online platforms such as TikTok, Instagram and YouTube, it is crucial to think outside the box. Holistic online marketing combines e-commerce, advertisements, campaigns and social media to generate more reach and sales. But how do you find the right agency in this environment? My tip: A good, short briefing with […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.