Blogger & Influencer Marketing Blog

Influencer Brands – Singer and Social Star Luna with Merchandise

Influencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]

Pitch: Marketing Aspects for Presentations – Social Media Analysis

For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the […]

Profiles and Accounts: How to Calculate the Value of Influencer – Social Media Analysis

With Social Analytics, Instagram profile analysis of bloggers and instagramers becomes so easy. No full Excel spreadsheets with hundreds of values and thousands of lines, no yellow backgrounds, no green backgrounds, no large or small characters, all in one software. Instagram Profile Analysis: How to calculate the value With Social Analytics, companies, the self-employed and […]

Successes and key figures in monitoring: Instagram – Social Media Analysis

For companies, agencies and brands, monitoring on social networks such as Instagram is particularly important when working with bloggers and influencers. Monitoring is concerned with measuring the success of projects. If we commission a person on Instagram to advertise our brand, they will publish a photo or video in which our brand or product appears. […]

Social Analytics Companies: Our #2 Software

For Instagram we are one of the first Social Analytics Companies. We have been developing software for social media for over 2 years. We are especially interested in the analysis of Instagram accounts and bloggers. Influencers and bloggers form the absolute spearhead of the social media marketing world today. Young stars, e.g. from the Kardashian […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]