I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again.
The video shows step by step how to produce short, viral clips with Google Veo 3. The focus is on a clear prompt structure, targeted use for social media and a conscious approach to costs. Below you will find the most important points in compact paragraphs and short bullet points for quick implementation.
Prompt structure: Three parts
Divide your prompt into character, camera and language/emotion. First describe appearance, clothing, posture and hand actions. Then define camera angle and movement, such as selfie, tracking or static. Finish with literal speech and mood to control expression and dynamics.
Recognizable characters are suitable for short clips in portrait format. Use them as a hook in the first few seconds, combine clear facial expressions and simple sentences. Use different emotions to increase attention and vary settings for more dynamics.
YouTube Shorts
TikTok & Reels
Strong hook
Varying emotions
Access & Platforms
Access is primarily via Google Gemini. If Veo 3 is not yet available there, alternatives are available. Test several providers to compare availability, operation and price structures and find the right workflow for you.
Google Gemini
Leonardo.ai
Craya.ai
Hedra.com
Keeping an eye on costs
Veo 3 is in the premium segment. Therefore, optimize your prompts to reduce failed attempts. Plan scenes in blocks, re-render only specific parts and use variants sparingly. This way you get more output per budget.
Plan ahead promptly
Targeted variants
Render blocks
Budget tracking
Prompt help & automation
Use prompt templates or a dedicated prompt generator to achieve consistent quality. Have building blocks ready for characters, cameras and dialog. This allows you to build serial formats faster and reduce scatter in the results.
Use templates
Maintain modules
Custom GPTs
Ensure consistency
Concrete marketing use
Use Veo 3 for high-performance short formats and tests. Create A/B variants for hooks, camera and quotes. Develop shorts, ads and product intros that you can play out in a channel-specific way. Build up a small library of recurring characters and scenes.
Test A/B hooks
Product intros
Ad variants
Figure library
In short…
Clear prompt structure, recognizable characters and targeted variants are the leverage for reach. Manage costs through planning and lean iterations. Use Veo 3 where short, concise clips have the greatest impact.
Structure = Quality
Characters = Hook
Variants = learning
Budget = Focus
Google Veo 3: AI videos for marketing in a new quality
AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful AI video tools alongside Sora or Runway.
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